- The team launched a collaborative NFT drop of franchise-owned IP with Monkeyleague.
- On October 6, the new assets will be auctioned off to fans.
Now more than ever, international sports teams are using Web3 elements to reach out to supporters in outside markets. The Italian Serie A League’s current champions, AC Milan, have just revealed their participation in a new NFT initiative. The team launched a collaborative NFT drop of franchise-owned IP with Monkeyleague, a soccer esports Web3 game.
The club announced the partnership with Monkeyleague in a press statement, saying that the firm would now be the club’s official NFT partner and would collaborate closely with AC Milan to create a new set of branded AC Milan NFT game assets, such as players, skins, and stadiums. Casper Stylsvig, AC Milan’s Chief Revenue Officer, emphasized the club’s commitment to its online audience.
“We are thrilled to kick off this partnership with Monkeyleague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with Monkeyleague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favorite team.”
Delight For Fans
As an added benefit of the collaboration, fans will be able to purchase authentic club merchandise. On October 6, the new assets will be auctioned off, and many of the NFTs will contain real jerseys autographed by the whole squad.
Not only that, but important AC Milan players will be playtesting the game and providing input to Monkeyleague to help make the game even better. They have previously released a fan token in conjunction with Socios.com, so this isn’t their first rodeo on Web3. The team also signed its first official sleeve sponsor, the crypto derivatives exchange Bitmex, a year ago.
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