BitMEX works with AC Milan and will be the Official Sleeve Partner of the football club and the Official Cryptocurrency Trading Partner. Thus, the logo of the derivatives exchange shall be shown on the sleeve of the men’s and women’s play kit after the collaboration.
BitMEX and AC Milan, according to their statement on August 10. Inked a multi-annual agreement, after which the exchange would play a two-part role. First of all, the exchange will be the first Official Sleeve Partner of the team. This implies that the men’s and women’s play kits are on their sleeves with the BitMEX logo.
Furthermore, they will also participate in all tournaments. Including the Italian and UEFA Champions League. This is where AC Milan competes. Moreover, Rossoneri’s eSports squad, whose nickname is AQM, will carry the same branding.
Accordingly, in the second phase, BitMEX will become the Official Cryptocurrency Trading Partner of AC Milan. As such, the fans of the team may benefit from special deals from the exchange of derivatives.
“We are delighted to welcome BitMEX to the Rossoneri family as a Principal Partner. Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans.” commented AC Milan’s Chief Revenue Officer, Casper Stylsvig.
Exposure to Increasingly Popular Cryptocurrency World
On August 23, the BitMEX logo will first feature on the team jersey. As AC Milan begins the Serie A season against Sampdoria in Genoa. The home debut will be against Cagliari in the second match of Series A.
Moreover, the football club emphasized that the Bitmex Association will provide its fan base with access to the more popular realm of cryptocurrencies. Registered supporters will get special discounts from the crypto platform. Furthermore, digital financial literacy may be promoted via exchanges.
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