- ZTX enabled attendees of the Head in the Clouds New York festival to win and trade VIP tickets on-chain seamlessly.
- The Arbitrum (ARB)-powered metaverse platform worked closely with ZEPETO and 88rising – the festival organizer.
- The metaverse platform has been building a portfolio of impactful immersive events blended with real-world experiences.
ZTX, a Web3 ecosystem focused on immersive virtual worlds, has joined forces with a music production giant 88rising for the 2nd annual Head in the Clouds Festival held in New York. The Arbitrum – powered Web3 ecosystem and Asia’s largest Metaverse ZEPETO urged users to get a limited number of VIP tickets by crafting a wearable in the ZTX Beta – one of 42, inspired by the famous Japanese girl band Atarashii Gakko! – the headliner at the festival boasting over 1.4 million subscribers and more than 332 million views on social media.
ZTX allowed lucky users to seamlessly sell, or transfer the wearables, worth about $400 (the price of the concert’s VIP seat).
“This pilot test is the first cross-platform partnership between ZTX and ZEPETO, leveraging a global third-party IP. By developing new utilities for our community and setting up the necessary infrastructure, ZEPETO’s vast audience will join ZTX,” the ZTX team noted in a statement.
ZTX Web3 Platform Proves Real-World Utility
The ZTX Web3 platform has been focusing on immersive community engagement, but the landscape has been gradually expanding. Earlier in May, the team announced that Frontier, a leading Japanese regenerative medicine firm, would enable ZTX token holders to pay for medical services seamlessly.
The recent strategic partnership with 88rising is a clear indication that the Web3 platform is ready for mass adoption. It is backed by seasoned Web3 investors, such as Jump Crypto, and by the ZEPETO community, which helped build the infrastructure to onboard users seamlessly and in large numbers.
Market Picture
The ZTX tokens, used in fee payments in the Metaverse ecosystem, are at the heart of the ZTX project. As of this report, the ZTX tokens had more than 7.3k holders led by major institutional investors such as Gate.io, MEXC exchange, and ByBit among others. The altcoin, with a fully diluted valuation of about $126 million and a daily average traded volume of around $1.2 million.
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