Thu, November 7

Upland and FIFA Unite for FIFA Women’s World Cup 2023™ Metaverse Experience

Upland and FIFA Metaverse

Upland, the leading web3 Metaverse SuperApp, has announced today that they will continue their partnership with FIFA to deliver a fully immersive web3 experience to football fans, including gamified digital collections commemorating and capturing the moments of the FIFA Women’s World Cup Australia & New Zealand 2023™. The partnership brings together football supporters from all over the globe to take part in a variety of FIFA-related digital activities, celebrate their devotion, and interact with one of the sport’s biggest international events.

The FIFA Women’s World Cup™ is literally unrivaled for the degree of solidarity and enthusiasm it fosters for women’s football and is renowned for cultivating a dedicated fan base and kindling the spirit of international competition. FIFA fans have the chance to explore the whole of the immersive web via the metaverse platform created for the FIFA Women’s World Cup Australia & New Zealand 2023™.  Football fans from all around the globe can now interact in FIFA Women’s World Cup AU∙NZ∙2023™-themed Cafes, where they can talk, cheer, and eventually join in the celebration of women’s football, with the community at the center of the Upland experience. Fans love experiencing their passion for football in the metaverse by taking part in activities provided by the platform. Additionally, Upland is offering a collection experience that is even more exciting thanks to gamified possibilities to buy, sell, and complete full collections of distinctive digital assets and highlight videos.

Following are all of the FIFA tournament-related activities available in Upland:

  • FIFA tournament digital collectibles and videos
  • Community activities offered by the platform to raise a user’s Fan Score
  • Cafes with a 2023 FIFA Women’s World Cup AU∙NZ∙2023™ are 3D immersive areas where fans may interact and connect.
  • Community-created games and experiences using digital products based on the FIFA tournament

Collectibles for the FIFA Women’s World Cup AU∙NZ∙2023™ are available via a fun, gamified experience in the Upland Metaverse that rewards supporters of their favorite teams. Players may buy and acquire Bundles that have various digital collectibles at various rarities that include goods from all thirty-two nations representing. Players may show their love for their nation and favorite team by displaying these artifacts in their virtual homes, whether they want to fly a flag in their neighborhood or explore the sizable Upland world.

The community of Upland competes based on its Fan Score, which identifies the top fans. The players’ Fan Score is based on in-game elements like collection completions, engagement in platform-sponsored community activities like neighborhood decorating competitions and trade challenges, and prior FIFA World Cup Qatar 2022™ Legit purchases. High Fan Scores supporters who are championship-level competitors will also participate in one-of-a-kind, cross-tournament collections. In some FIFA tournaments, bundles may also feature Passes, which may be traded depending on their rarity for highlight videos that capture the excitement and glory of a fan’s favorite play.

“We are thrilled to continue our web3 experience in Upland for the FIFA Women’s World Cup AU∙NZ∙2023™ and build a celebrated experience that unites the past, present and future of the world’s largest football competition,” says Upland Co-Founder and Co-CEO Dirk Lueth. “Our goal is to build long-term, sustainable momentum for FIFA tournament growth in the Web3 category as we continue to build Upland as the Metaverse Super App.”

The FIFA Women’s World Cup™ experience in Upland is all about interacting and connecting with other football fans from across the globe in a fully immersive 3D experience, despite the fact that there will be plenty of competitive spirits. With the help of Upland, a project that aims to close the gap between the virtual and real worlds, players will be able to connect with other like-minded fans, share success stories, talk about virtual business ideas, and proudly display their nation’s flag on their properties throughout the tournament.

The platform, which is exclusive to web3 and Upland, offers players the tools they need to quickly and simply build their own games and experiences using FIFA tournament digital collectibles. The Upland community is empowered to gamify their own concepts by having access to and actual ownership of digital collectibles.

Upland and the FIFA Women’s World Cup Australia & New Zealand 2023™ experience are created to build a connection between previous, current, and future FIFA fans in order to keep them interested in their favorite national teams across their lifetime by allowing them to collect valuable digital memorabilia and videos, earn rewards for displaying their team loyalty, and have access through true ownership to design their own experiences.  For an even more immersive experience, one can access FIFA Women’s World Cup Australia & New Zealand 2023™ in the Upland Metaverse on Google Play, the App Store, and the web.

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