- Mira CEO Ben Taft announced Apple’s newest purchase in a private Instagram post.
- Apple Vision Pro, which is presently priced at $3,499 and is expected to launch in early 2024.
The tech giant Apple disclosed the purchase of Mira, an AR company that produces hands-free, smartphone-powered headsets, only one day after unveiling its new VR product line, Apple Vision Pro. Mira CEO Ben Taft announced Apple’s newest purchase in a private Instagram post.
Apple Vision Pro is presently priced at $3,499 and is expected to launch in early 2024. It is the most costly piece of mixed-reality equipment currently available. Furthermore, in contrast to Vision Pro, which is designed for consumer use. Mira’s headsets are developed specifically for use in the industrial world.
Chemical, steel, and food production, mining services, and defense are only some of the current application cases. Construction of augmented reality headgear for use at Nintendo World’s Universal Studios is another high-profile use.
Fading Metaverse Presence
Moreover, Mira has apparently received $17 million from investors including Blue Bear Capital and Sequoia, but the exact amount Apple paid to acquire the firm is unknown. Post-money, Mira was worth between $50 million and $100 million as of July 29, 2020, according to PrivCo statistics. IPqwery also verifies that 14 patents and 8 trademarks belong to the corporation.
Tech entrepreneurs believe the Vision Pro has the potential to speed up the acceptance of the sub-crypto ecosystem, despite Apple’s decision to exclude the phrases “metaverse” and “virtual reality” from the launch event.
Several tech giants are eyeing to dominate the metaverse sector. Even government agencies have joined tech companies in exploring the metaverse. But with the recent boom of AI, firms have shifted focus.
