On Tuesday, Nasdaq-listed and publicly-traded business intelligence firm MicroStrategy has purchased 21,454 bitcoins at an aggregate price of more than $250 million, adopting the crypto as its primary treasury reserve.

Microstrategy was one of the principal organizations in the enterprise business intelligence software sector. It has a 30-year history of anticipating technology trends.

It was a pioneer in relational analytics, web intelligence, mobile intelligence, and hyper-intelligence.

Microstrategy’s investment in Bitcoin is only a part of its new capital allocation strategy, which seeks to maximize long-term value for its shareholders. Bitcoin is persuasive proof of a predominant asset class for those looking for a drawn-out store of significant worth. 

MicroStrategy’s CEO Michael J. Saylor said,

“This investment reflects our belief that bitcoin, as the world’s most widely-adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash.”

Saylor detailed that his association took months upon choosing its capital allocation methodology, considering large-scale factors like the monetary and public health crisis by COVID-19 and exceptional government money-related upgrade estimates.

In recent months, Bitcoin and Gold have both surged beyond investigator forecasts, providing more force for major acquisitions like this. Saylor called Bitcoin as digital gold since Bitcoin had brand recognition and global acceptance.

Generally, business intelligence is a data-driven field, it’s no surprise that such an organization will be the first to become tied up with BTC. Likewise, Coca Cola bottlers have just opened the floodgates by declaring that they will trial Ethereum for the supply chain.