- The NFT collection, limited in quantity, adds to its uniqueness.
- Vogue Singapore published its September issue on NFTs.
The nine-piece Dolce & Gabbana Collezione Genesi NFT line sold for $5.65 million on the UNXD digital marketplace. $1.275 million for the most costly item.
Like any premium brand, Dolce & Gabbana clothes and accessories are expensive. The cheapest boots online cost over $500, while most cost over $1,000. The fashion label also creates one-of-a-kind haute couture pieces that sell for hundreds of dollars.
The NFT collection, limited in quantity, adds to its uniqueness. A tangible object created by Domenico Dolce and Stefano Gabbana is included in each of the nine NFTs. The goods comprised men’s and women’s clothes and “museum-grade” jewelry collections.
NFT All Over the Fashion Industry
Scarcity leads to a multi-million dollar sale of nine digital works. Furthermore, the project also showed Dolce & Gabbana’s knowledge of current technology trends of the cryptocurrency world and attempts to adapt and integrate into the rapidly evolving fashion business.
Dolce & Gabbana topped this auction. Around the same time, Vogue Singapore published its September issue on NFTs and their effect on fashion, possibly contributing to the industry’s excitement and trendiness of digital assets.
In contrast, some companies utilize NFTs to advertise new goods, rethink digital strategy, or demonstrate that they are keeping up with technology. Moreover, DKNY promotes its new logo with an NFT launch. DC Comics is paying customers to enroll for an online event. Whereas, Neopets hopes to resurrect its appeal by releasing an NFT collection.
Some of the pieces made for Dolce & Gabbana’s Haute Couture and High Jewelry collections. Which debuted in Venice in late August. The Milanese luxury label gave customers the chance to own custom-made digital clothing. Also, invitation to the upcoming Dolce & Gabbana Alta Moda presentations, part of their virtual buying package.
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