- The goal of “Creativity in the Metaverse” program is to support the startup ideas.
- The acceleration program will boost Meta & Loreal’s international market & brand reach.
Meta, the global social media lead has partnered with the pioneer cosmetic firm L’Oréal to power the metaverse and web3 startup accelerator initiated by Incubateur HEC Paris. HEC Paris is also one of the most prestigious and elite business schools in Jouy-en-Josas, France.
The goal of “Creativity in the Metaverse” program is to support the startup ideas which are built over the metaverse and web3 foundation. And, the three key ingredients in the competition are creativity, inclusion, and diversity represented in the design.
The acceleration program period is for 6 months in STATION F, Paris. Accordingly, the course will begin in January 2023, and collects or receives no fees/ equity from the participants.
Creativity in the Metaverse
For the acceleration program, the application reception started on 24 Oct and will end by 20 Nov. Among the number of participants, the top 15 will be promoted to the next level. And the final top 5 will carry on with the program.
The evaluation jury will be a combination of Meta and L’Oréal executives, the Incubateur HEC Paris team, HEC Paris professors, entrepreneurs, and investors. Both firms have been active players in the web3 and metaverse disciplines.
Asmita Dubey, L’Oréal’s chief digital & marketing officer states:
“The program aims to support & empower the ecosystem that will build it, and that can pave the way to go beyond storytelling – to a brand story living, in accordance with our values – to be inclusive, diverse, sustainable by design”
Also, the companies are pretty confident on the fact that this acceleration program will boost their international marketing via the creativity from the participants.
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