- Users can design their own virtual burgers and more.
- The success of the initiative, which will run from June 6th to July 7th, will decide the future.
The Singaporean McDonald’s in-app virtual environment was created in collaboration with Bandwagon Labs, the entertainment media tech company’s metaverse subsidiary, and McDonald’s Singapore. Bandwagon Labs Founder Clarence Chan outlined the three main components of McDonald’s metaverse.
Singaporeans may now join in on the fun at McDonald’s “My Happy Place” metaverse, where they can design their own virtual burgers and more. Digital collectibles also benefit from enhanced security, functionality, and use cases made possible by Web3 technology. According to Chan, participants in token-gated events in the metaverse may safely verify their identities via the integration of wallet hosting services like MetaMask.
Fan Engagement and Client Retention
Moreover, the release claims that McDonald’s has complete authority over its in-app metaverse. The success of the initiative, which will run from June 6th to July 7th, will decide if the services will be continued or not in the future.
Chan said that the metaverse might help with fan engagement and client retention, and he even tied the knot there. But he did say that third-party hosting is limiting the potential of existing metaverse experiences.
According to Chan, Bandwagon Labs fixed these issues for McDonald’s. As a result of using its platform, he said, not only can users interact and compete with one another, but they can also earn real prizes, like fries, just for playing. Moreover, according to Chan, a significant portion of the audience can become disenchanted due to the absence of concrete benefits for metaverse users.
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