- According to the JPMorgan 2026 Global Family Office Report, AI is the leading investment theme, with approximately 65% of family offices placing importance on it.
- Family offices are largely cautious about crypto, with nearly 89% of family offices having no exposure to digital assets.
A recent industry report by JPMorgan Private Bank has revealed that there is an increasing rift in the investment preferences of the world’s wealthiest family offices. This is due to artificial intelligence becoming a leading investment theme and cryptocurrencies being largely ignored. According to the 2026 Global Family Office Report, which surveyed 333 family offices in 30 countries with an average net worth of $1.6 billion. This means about 65% of family offices plan to place importance on AI-related investments.
However, despite AI, it appears that many family offices have yet to integrate their portfolios with this key theme. The report states that the current level of investment in growth and venture capital is low. These are also the potential areas where AI is utilized. The ambitions of investment plans are not yet fully represented in current holdings.
Cryptocurrency Largely Sidestepped by Wealth Managers
In a stark contrast to the interest in AI, the area of cryptocurrency and digital assets remains a fringe activity in family office portfolios. Approximately 89% of family offices responding to the survey said they have no exposure to cryptocurrencies at all. Just 17% of respondents picked digital assets as a theme that they might choose to prioritize in the medium to long term.
The report also shows that “conventional hedges like gold are not commonly found in family offices. With 72% of respondents saying they have no gold exposure, despite 64% of respondents citing geopolitical risk as a top concern,” Instead, the surveyed family offices overwhelmingly prefer public equities and alternative investments. This combined “tend to comprise around 75% of assets under management.” Family offices are also focusing on other investment sectors, such as healthcare innovation, although these have less interest than AI.
Investment Strategy and Risk Factors
The disparity between the interest in AI and the allocation of investment portfolios suggests a conservative attitude among family offices. They are still weighing growth strategies against risk management. The low allocation to crypto assets is a reflection of the institutional preference for known investment categories and risk profiles. Besides the thematic focus, family offices are currently dealing with risks associated with geopolitics and inflation.
The 2026 Global Family Office Report, published by JPMorgan Private Bank, has highlighted how AI plays a supreme role. This is where AI has replaced cryptocurrencies as the top theme, with a majority of family offices prioritizing AI as a growth area. While a small minority plans to invest in cryptocurrencies in the future. The results of the survey are not surprising, as institutional investors have been cautious about investing in cryptocurrencies. While AI, as a theme of innovation in technology, continues to be a popular choice along with traditional equity and alternative investments.
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