- Verified users get 50% less ads than non-verified individuals on Twitter Blue as of now.
- Analysts estimate that they will be anywhere between $15 and $16.
Elon Musk, who purchased Twitter last year, said on Saturday that the microblogging service will soon begin offering a new, higher-cost, Blue membership that would do away with adverts. Though this feature has not yet been released. Verified users get 50% less ads than non-verified individuals on Twitter Blue, which costs $7.99 per month.
The Dogecoin supporter may be responding to Blue’s low subscriber numbers. And the previously stated 40% drop in ad income by offering a more premium subscription that does not contain commercials. Musk said Twitter is also developing a system to reduce the number and amount of ads users see on the platform.
Focusing on Advertising Revenue
Despite the fact that the billionaire has been mum on the subject of the new prices, analysts estimate that they will be anywhere between $15 and $16. Existing Blue subscribers enjoy perks including a more prominent “verified” badge, the ability to delete tweets, the ability to upload 1080p videos, a reader mode for threads, and higher thread rankings. When you pay an extra $8, you have access to all of these options.
Musk has been seeking to wean the platform’s finances off on advertising revenue since he bought it in October. He plans to do this by using money from “Twitter Blue” subscribers. Twitter is presently charging a $3 upcharge for Blue sign-ups made on iOS or Android devices to offset the 30% fee that Apple and Google earn from in-app purchases.
Blue, which was relaunched in December, is now available as a monthly subscription on iOS for $11. Twitter released Blue for its Android platform on Thursday, at the same amount.