Earlier today, Crypto.com made the announcement that it would be extending its partnership with Formula 1® until the year 2030. The two brands have been working together since 2021, and this renewal demonstrates their continuous dedication to the development and value that the collaboration provides for each of them.
Formula One, which now has a cumulative TV audience of 1.5 billion viewers watching its Grands Prix, 750 million global fans, and 96 million followers across social media, as well as Crypto.com, which has grown its user base more than tenfold to over 100 million globally since the beginning of the partnership, have both experienced substantial growth over the course of these years.
The extended relationship will allow Crypto.com to concentrate on the development of unique fan experiences and activations at a variety of Grands Prix, as well as the promotion of the brand at important races throughout the season.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com said:
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world. We are as bullish as ever about the future of crypto. We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.”
In addition, Crypto.com has been the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix ever since the race’s first ever competition in 2022, and they want to maintain their association with the event.
Emily Prazer, Chief Commercial Officer at Formula 1 stated:
“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”
The continuation of this cooperation coincides with a number of key milestones that Crypto.com has reached for itself. In order to become the one brand destination for cryptocurrency and digital finance, the firm has just unveiled the Crypto.com product roadmap for 2025. This strategy involves the deployment of revolutionary services and offerings.
