- One fortunate customer will be selected at random to win the Relic Card whenever they place an order for a comparable ‘base’ card that is available at Topps.com only a few days after the final.
- This Champions League Final activation marks the culmination of a season-long Match Coin campaign sponsored by Crypto.com and an exciting new collaboration with Topps.
Within the context of a world-first sponsor activation that will take place during the UEFA Champions League Final in Budapest, Crypto.com and Fanatics Collectibles are working together to provide a single football fan with the opportunity to own a piece of history.
As a result of the agreement, the official physical Crypto.com Match Coin from the Champions League Final will be included into a limited-edition Topps Now “Relic” Trading Card that is a 1:1 premium.
One fortunate customer will be selected at random to win the Relic Card whenever they place an order for a comparable ‘base’ card that is available at Topps.com only a few days after the final. Topps Now, which provides fans and collectors with the opportunity to own the most significant sports events as they occur, will then choose the winner.
The coin will also be authenticated on the Cronos Blockchain as a digital collectible, which will open up utility for the 2026/27 season. This utility will include the opportunity to deliver the Match Coin at their chosen club’s first game of the season, as well as tickets to the UEFA Super Cup Final, a League Phase Pass to all eight games of their chosen club, and a League Phase Pass to all eight games held by their chosen club.
The Match Coin was flown into the Puskás Aréna in Budapest by a drone as part of this historic engagement, and it was revealed by UEFA Ambassador Ashley Cole before to the day of the match. This took place in the run up to the Final. In the 2026 UEFA Champions League Final, the coin will be handed over to the referee, who will then have the opportunity to use it to start the proceedings. Following the conclusion of the match, the coin will be transported to the printers of Topps in Munich, where it will be included into the 1:1 Relic card, and it will be ready to be claimed by a very fortunate collector.
“This exclusive activation with Topps is allowing us to combine an iconic match day ritual, the coin toss, with modern fandom and an opportunity to own a piece of history,” said Nicholas Christ, Global Head of Sponsorships, Crypto.com. “By tokenising the physical coin we’re uniting two groups of sport fans – ones who collect NFTs and those who collect trading cards – all the while proving how this real-world tokenisation use case can ultimately become an investment asset on the blockchain.”
This Champions League Final activation marks the culmination of a season-long Match Coin campaign sponsored by Crypto.com and an exciting new collaboration with Topps. The campaign allows football fans to claim digital coin collectibles, which in turn gives them the opportunity to win VIP experiences such as the opportunity to hand over the official Match Coin to the referee at Champions League matches. An exclusive global cryptocurrency partner of the UEFA Champions League, Crypto.com is the first and only cryptocurrency partner of its kind.
