- Bybit has reaffirmed its commitment to reshaping the financial landscape and empowering its active community of more than 70 million users globally.
- The core of the rebrand is a rethought strategy for Bybit’s communication, connection, and empowerment of all users, not only traders.
Today marks a significant turning point in Bybit’s six-year history as the world’s second-largest cryptocurrency exchange by trading volume launches a revolutionary rebranding experience. Bybit has reaffirmed its commitment to reshaping the financial landscape and empowering its active community of more than 70 million users globally with the introduction of the #IMakeIt campaign and a stunning new visual identity.
A New Chapter: Where Boundaries Dissolve
Bybit has been at the vanguard of innovation since its founding, connecting the domains of cryptocurrency and equity, centralized and decentralized finance, and accepting users of all skill levels. Bybit reiterates its goal today: to rethink what and how individuals may trade, not merely to assist traders. Bybit is changing the definition of “possible” in a world where everything is conceivable.
Claudia Wang, Head of Marketing, Bybit stated:
“At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment. We’re here to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is possible. This is more than a refresh—it’s a bold step forward, inspired by our users and driven by our vision to reshape global finance.”
Building What’s Next: The New Bybit Story
Leading the next financial evolution, giving consumers the ability to influence their own financial destiny, and enabling the usage, power, and inclusivity of digital assets and decentralized tools are the goals of this brand reset.
- Vision: Transforming international finance by opening doors for everybody.
- Mission: Transforming the ecosystem into one that is discipline-driven, inclusive, transparent, directed, and long-lasting in order to reset the status quo.
The Heart of the New Brand: “I”
The letter “I,” which stands for individuality, innovation, and purpose, is central to Bybit’s new identity. It is strong, individualized, and symbolizes each user working with Bybit to shape the future.
What’s Different: Not Just a Visual Makeover
The move represents a complete overhaul of Bybit’s mission and identity. The core of the rebrand is a rethought strategy for Bybit’s communication, connection, and empowerment of all users, not only traders. The new tone leads users via clarity, empowerment, and innovation in a strong but personable, globally relevant yet locally tailored manner. With an emphasis on redefining what is feasible in finance for everyone, everywhere, storytelling now drives the brand.
Phased Rollout: Where the Change Will Be Noticed
- Early July: Introduction of a public brand that includes a livestream, social media activations, and a worldwide campaign.
- Mid-July: Updates to the Lite and Pro versions of the app, including UI and icon changes.
- Soon to Come: Redesign of the website with a new onboarding process, homepage, and important product pages.
- August Onwards: Uniform distribution of internal tools, videos, templates, regional modifications, and international events.
