$100M Sponsorship Deal Inked Between VeChain and UFC

  • VeChain will have access to UFC’s official fighter ranking titles.
  • This will increase VeChain’s visibility on numerous live broadcasts.

A collaboration was declared between VeChain and the Ultimate Fighting Championship (UFC). One of the world’s most popular martial arts organizations, UFC, and the blockchain startup VeChain have agreed to a $100 million partnership.

Worldwide Reach and Attention

UFC’s first-ever official Layer 1 blockchain partner, VeChain, has teamed up with the company. With the use of VeChain, UFC can integrate many unique characteristics into its events, broadcasts, and other assets. This includes live events, in-arena promotions, and more. With the UFC’s worldwide reach, VeChain will get much attention. As a result of the partnership, an estimated 900 million TV homes in 175 countries will see VeChain for the first time.

VeChain CEO and Co-Founder Sunny Lu stated:

“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability.” 

Real-world utility blockchain applications are available in Japan, China, Singapore, France, Italy, Luxembourg and the United States via VeChain.

VeChain will have access to UFC’s official fighter ranking titles and the most comprehensive integrations as a result of the partnership. This will increase VeChain’s visibility on numerous live broadcasts and at some of the most important events in the martial arts industry. Pay-per-views and the company’s official digital outlets are included.

All 42 UFC events each year and Dana White’s Contender Series will include a VeChain presence inside the Octagon®. In addition, VeChain will be advertised at all UFC events. Additionally, the UFC and VeChain will cooperate on a range of unique and original content that showcases athletes and talent.

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Content writer by profession. A crypto lover and has passion for writing. Follows the developments of digital currency right from its launch, years ago.