- Visa says it wants to assist creators in grasping the technology underpinning NFTs.
- Cohort-based training will be offered to selected creators.
NFTs are now a significant business stream. With prominent brands like Adidas, Ferrari, Dolce & Gabbana, Hennessy, Nike, and more openly embracing it. Samsung is offering television sets with built-in NFT trading for the first time. Louis Vuitton released a new game for its 200th anniversary that allows players to accumulate NFTs. Everything points to a long-term cultural and economic transformation rather than a transitory trend.
Plans to Onboard Millions into NFT
Visa offers a new program to assist artists, singers, fashion designers, and filmmakers in growing their small companies in the digital world through NFTs. The ‘Visa Creator Programme’ aims to educate the next generation of entrepreneurs about NFTs and how they may benefit from them.
Nearly 50 million artists, musicians, and content producers across the globe are making a full- or part-time living by creating and selling their work online. The creator economy is one of the fastest-growing categories of small enterprises, with an estimated market value of more than $100 billion.
Cuy Sheffield, Head of the Crypto, Visa, said:
“NFTs have the potential to become a powerful accelerator for the creator economy. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”
To make digital ownership and commercialization of creative assets more accessible to artists, Visa says it wants to assist them in grasping the technology underpinning NFTs.Cohort-based training will be offered to selected creators to help them improve their understanding of both crypto and conventional payment methods. In addition, Visa’s team of crypto product and strategy professionals will provide mentoring as part of the programme, covering subjects such as analyzing tradeoffs between underlying blockchain networks, smart contracts, and NFT markets. Also, it will pay a one-time stipend to assist creators in jumpstarting the next phase of development.
