- SoFi crypto returns with Bitcoin and Ethereum trading after a 2023 pause.
- The SoFi crypto comeback signals growing institutional confidence in digital assets.
- SoFi crypto plans to expand beyond trading with lending and stablecoin services.
SoFi, the financial services firm based in San Francisco, is formally back in the crypto space. At the beginning with the reinstatement of Bitcoin and Ethereum trading on its platform.
SoFi had previously exited the crypto market in 2023 after “careful consideration,” even though it had purchased a then-rare New York BitLicense in 2019. However, SoFi now intends to launch crypto services later this year, marking a return to blockchain innovation focus.
SoFi Re-Enters the Crypto
Aside from Bitcoin and Ethereum, the company’s roadmap involves stablecoin support, staking, and the capability for lending against crypto holdings for providing customers. With more than a simple buy and sell experience. This action places SoFi in a more integrated role within the digital asset market, with the potential to become a one-stop digital store for financial products.
SoFi CEO Anthony Noto highlighted the broader impact of blockchain technology, stating that crypto will be woven through all aspects of SoFi’s offerings. Which is including saving, investing, paying, and borrowing. His stance reflects the company’s intent to integrate digital assets as a core part of its ecosystem.
Expanded Crypto Offerings
The move comes on the back of a January call in which Noto. That is mentioned they would pursue crypto aggressively once regulatory clarity was enhanced. That time came when the Office of the Comptroller of the Currency (OCC) issued. With the guidance in May to permit nationally chartered banks, such as SoFi Bank, N.A., to hold crypto and provide related services.
This reversal fits into a broader pro-crypto position taken by President Donald Trump’s administration. Which has eased regulatory pressures and spurred crypto development. SoFi Technologies (SOFI) stock is up 13% year-to-date as of June 2025, reflecting investor optimism.
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