Sat, November 23

SBI Digital Asset Holdings and Chiliz Team Up for Boosting Sports Fan Token in Japan

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Chiliz, an industry-leading blockchain provider for sports and entertainment, and SBI Digital Asset Holdings Co., Ltd. (SBI DAH), the digital asset division of SBI Holdings, plan to form a Joint Venture (JV) in Japan. With this collaboration, Japanese sports fans will have unprecedented access to tokens from some of the world’s best football teams, including AC Milan, Arsenal, Manchester City, FC Barcelona, Inter Milan, and Paris Saint-Germain, among many others.

The Chiliz Group encompasses Socios.com, the biggest Web3 wallet and fan engagement platform in the world, boasting over two million members. It has also released over 70 Fan Tokens for partners worldwide in the sports organization, and more than 250,000 unique engagements every day.

Revolutionizing Fan Communities via the Use of Blockchain Technology

A watershed moment in the merging of blockchain technology with fan communities has been achieved via this strategic alliance. The JV will provide Japanese fans with unparalleled opportunities to buy and sell fan tokens of their beloved teams. Sporting enthusiasts can connect with other supporters all across the world, enjoy special incentives, and take part in fan-focused choices using these tokens.

With the new joint venture in place, Chiliz will include the business into its worldwide operations and network. This would enable Japanese fans to join fan groups throughout the world. The SBI group, which offers services to more than 50 million people, will provide assistance.

Technological Facilitation in the Modern Era

Along with the anticipated JV, SBI DAH is set to become a Chiliz Chain node operator, giving them a significant say in the ecosystem’s management. For sports fans and entertainment businesses, Chiliz Chain is the go-to blockchain technology for creating Web3 products, experiences, and services. In a joint effort, Chiliz and SBI DAH will position the Chiliz Chain as the go-to blockchain solution for Japanese businesses and developers creating Web3 products and experiences for entertainment and sports brands.

According to SBI DAH CEO Fernando Luis Vázquez Cao:

“We are thrilled to announce our collaboration with Chiliz as partners who share our perspectives on blockchain technology: at SBI DAH, we prioritize the utility and underlying value which technology brings to communities. Technology is an enabler in the new world, and we are pleased to bring new experiences to the Japanese audience by working with strong players like Chiliz. The partnership between SBI DAH and Chiliz will bring together the best-in-class capabilities of both traditional finance and Web3, leveraging fintech innovations to transform the sports and entertainment experiences for communities.”

Chiliz CEO Alexandre Dreyfus stated:

“We’re proud to collaborate with SBI Digital Asset Holdings to make the Chiliz Chain the premier blockchain for sports and entertainment within Japan and expand our Fan Token offering through registered and authorized platforms. Japan has one of the most advanced and exciting developer communities in the world and we are proud to be working with SBI to help provide the Web3 infrastructure and tools for these developers to lead the next generation of experiences for sports entertainment brands. Together with the team at SBI DAH, we look forward to curating new experiences for Japanese fans and clubs worldwide.”

High-end daily trading volumes above US$300 million in 24 hours have been observed for Chiliz’s Fan Tokens, which are listed for sale on 21 third-party exchanges, including some of the world’s biggest platforms.

By bringing together the communities of the world’s best sports teams, the joint venture between SBI DAH and Chiliz has the potential to revolutionize the Japanese sports scene.

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