Switzerland-based digital asset exchange Smart Valor is reportedly on the brink of securing a major partnership deal with one of the largest Asian exchanges, according to industry insiders. Speculation is rife that the potential partner could be Binance, CoinW, or Kraken, as the company has a long-standing relationship with these industry giants in the realm of liquidity provision.
This development aligns with previous reports from CoinDesk, which was published in January 2025 revealed that Smart Valor was actively seeking a strategic partner for its Liechtenstein-based subsidiary, a regulated retail exchange serving European markets.
At that time, the Zug, Switzerland-based company had attracted multiple inquiries from major global exchanges, crypto platforms and even traditional finance (TradFi) institutions that include banks and trading firms. Several companies were rumored to be conducting due diligence, with at least one publicly listed company expected to join the bidding process. The announcement made some good news for VALOR holders sending the token 50% upwards.
A Pioneer in Crypto Valley
Smart Valor holds the distinction of being the first exchange to launch in Switzerland’s Crypto Valley and Liechtenstein.
Since its public launch in 2019 it has evolved beyond retail trading to become a leader in exchange-as-a-service solutions. Notably, Smart Valor powers high-profile clients such as the Swiss National Railways, enabling commuters to purchase Bitcoin via 1,500 ATMs across the country. Additionally, it remains the only exchange provider approved by Swiss regulators to offer crypto trading and custody solutions to banks and financial institutions.
In 2022, Smart Valor achieved a major milestone by becoming the first European exchange to go public on Nasdaq First North, further solidifying its position in the market. Now, leaked reports suggest that the company is inching closer to finalizing a deal with a top-tier Asian exchange, potentially paving the way for a groundbreaking acquisition.
A partnership or acquisition of this magnitude would be a strategic move, particularly considering Smart Valor’s strong connections with Binance and Kraken. The company’s latest annual report highlights its collaboration with these exchanges in liquidity provision and institutional trading solutions. If these negotiations come to fruition Smart Valor could become a subsidiary of Binance, helping the world’s largest exchange navigate the evolving MiCAR regulatory landscape in Europe. Given Binance’s recent $2 billion investment the company appears well-positioned to acquire local champions in the European market and expand its regulatory compliance footprint.
While neither Smart Valor nor the rumored partners have confirmed the deal, it could mark a game-changing moment in the European crypto landscape that sets a new precedent for strategic acquisitions in the industry.
