- Robinhood acquires two Indonesian firms to access 17 million crypto investors and 19 million capital market participants.
- Indonesia ranks seventh globally for crypto adoption, with transaction values tripling to $39.7 billion in 2024.
The trading platform Robinhood made a public declaration about its intentions to step into the Indonesian market, offering crypto and equity trading via two significant buyouts. The enterprise is going to acquire Buana Capital, a local brokerage firm, as well as PT Pedagang Aset Kripto, which has a license for digital asset trading.
With this daring maneuver, Robinhood is paving its way to a market with more than 19 million capital market participants and 17 million cryptocurrency investors. By means of a dual acquisition plan, Robinhood can escape the long regulatory procedures and at the same time, be practically present in the market through the already existing operational infrastructure and compliance frameworks.
Market Expansion and Growth Strategy
Based on Chainalysis data, Indonesia is in the top 10 countries worldwide (ranked 7th) in terms of cryptocurrency adoption and is the leader of the whole Southeast Asian region in terms of digital asset engagement. The crypto market in Indonesia has truly surged in 2024, with the overall value of transactions reaching 650 trillion rupiah, which is a 3x increase compared to 2023.
Patrick Chan, the head of Robinhood’s Asia division, pointed out that Indonesia fits perfectly with the company’s core mission of making financial access available to everyone. The acquisitions allow Robinhood to first cater to the existing clients of Buana Capital with traditional Indonesian financial products and then slowly introducing its platform.
Later on, Robinhood plans to provide its proprietary brokerage services to Indonesian clients, along with cryptocurrency trading capabilities and access to U.S. equities at scale. The company refused to disclose the exact financial terms for either of the acquisitions but hinted that the deals would be closed in the first half of 2026.
After the Indonesian venture, Robinhood has been on an aggressive growth spree, which also includes successful entries into the European and British markets throughout 2024 and the recent acquisition of prediction markets.
The prediction markets unit has become one of Robinhood’s quickest ways to increase revenue, thus showing the company’s knack for spotting new opportunities. Indonesia, with its large investor population and fast digital adoption, is a strategically important market for Robinhood’s international expansion efforts.
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