- The exchange is the second-largest in the world by daily trading volume.
- Tom Brady has invested in Autograph and FTX.
Cryptocurrency exchange OKX is the latest sector to enter the sports scene, offering both spot and futures trading. The agreement covers the men’s, women’s, and esports teams of Premier League Champions Manchester City, just inked by the corporation.
According to a news statement issued, the firms will work together to provide a wide range of “experiences” to OKX’s consumer base. According to statistics from CoinMarketCap, the exchange is the second-largest in the world by daily trading volume. OKX will have a “presence” at Etihad Stadium and the Academy Stadium, the 10th biggest football stadium in the United Kingdom.
Rising Crypto Adoption
OKX isn’t the first cryptocurrency exchange to use sports advertising as a marketing tool. Since Coinbase’s inception has been plastered all over professional sports venues throughout North America, including those in the NHL and the NBA, with its logo and branding.
To be more specific, last month, all three of these interactions competed in an ad for the Super Bowl. According to Coinbase, the company’s website failed immediately after the advertisement aired because of an overwhelming amount of traffic. IN AUGUST, a CNBC poll found that young men are more likely than any other demographic to invest in cryptocurrency. They are also more likely to be die-hard sports fans than any other demographic.
Cryptocurrency is becoming more popular among athletes, as well. Both the NFL’s Odell Beckham Jr. and Aaron Rodgers have revealed that they would take some of their salaries in Bitcoin this year. Tom Brady has invested in Autograph and FTX, both engaged in the crypto market.
