- The Polkadot network empowers its users to choose their destiny.
- The Polkadot on-chain brand vote introduction is a significant project milestone.
Polkadot is a next-generation blockchain protocol that connects a network of purpose-built blockchains to work together smoothly. Polkadot enables any form of data exchange between any blockchain.
Thus, Polkadot opens the path for new decentralized markets, allowing fairer methods to access services via various applications and providers, enabling Web 3.0 to become a reality. Furthermore, on October 27th, 2021, the Polkadot network launched its first big decentralized branding project. Moreover, Polkadot’s governance powers decentralized social collaboration to accomplish complicated tasks.
The community chose Bette Chen, co-founder of Acala, Ignasi “Iggy” Albero, Design Lead at Web3 Foundation; Katie Butler, Head of Marketing at PureStake; and Kaye Han, VP of Marketing at Parity Technologies, to lead the project. The Polkadot Brand Update initiative uncovered profound insights from community research to underpin the network’s brand strategy.
Design lead at Web3 Foundation, and Co-founder of Acala, Iggy, said:
“Branding is traditionally a very centralized affair, one company defines everything and it’s thrown at its community. This paradigm is not particularly compatible with brands of decentralized blockchain networks—the community should be at the starting point and they should be empowered with flexible brand tools to use, not rigid brand rulebooks to follow.”
Significant Milestone
This creative method of brand building has sparked attention outside the blockchain community since it encourages new community collaborations. In line with its decentralized ideology, the Polkadot network empowers its users to choose their destinies.
As a result, the Polkadot community will soon vote on anything from iterative logo concepts to the typography used in brand materials.
The Polkadot on-chain brand vote introduction is a significant project milestone. Engineers, infrastructure operators, community members, and stakeholders were engaged for months to establish the Polkadot brand’s problems, possibilities, and community needs.
