- Nike collaboration with Epic Games signals potential sneaker NFT integration in Fortnite.
- The collaboration is expected to blur line between gaming and Web3.
Nike, the renowned footwear and apparel giant, recently announced an exciting collaboration that hints at a groundbreaking partnership with Epic Games, the creators of the wildly popular online game, Fortnite.
In a short promotional video released on June 16, Nike showcased its Air Max logo alongside Fortnite‘s iconic logo. It created a buzz among gaming and sneaker enthusiasts alike. Against a backdrop of floating clouds, the video unveiled the name of the highly anticipated event,”Airphoria.”
On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️ pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
Exploring Nike’s Fortnite NFTs
While specific details are still scarce, speculation is rife within the NFT community that Nike may be preparing to launch a collection of sneaker NFTs within the Fortnite universe. This move has the potential to bridge the gap between traditional gamers and the world of Web3.
Worth Noting that Fortnite boasts a staggering 242.9 million active players over the past 30 days, according to Active Player. There was inclusion of Nike’s web3 platform logo, .SWOOSH, in the video. It further suggests the involvement of NFTs in the upcoming event.
Additionally, there is another speculation that Nike might have utilized Fortnite Creative 2.0 to develop an NFT-related game. Fortnite Creative 2.0 provides users with the tools to build virtual island game maps using Fortnite assets. It is similar to the game creation process on platforms like ROBLOX.
Two years ago, Nike entered the gaming world with a game on ROBLOX,although they did not integrate NFTs at that time.The potential integration of NFTs into the “Airphoria” event could be a significant milestone for Nike’s NFT unit. And a step toward broader adoption in the gaming industry.
As the sneaker game increasingly transitions to digital channels, Nike aims to recapture the vibrant culture of location-specific drops.It remains to be seen whether this event will transcend the virtual realm and extend into the physical world. The previous collaborations between Nike and Fortnite have been exclusively within the game.
As the eagerly anticipated June 20th launch of the “Ultimate Sneakerhunt” draws near, participants eagerly await further details from Nike and Epic Games.
