- Nexo is doubling down on its Latin American presence by obtaining a second ATP event in Mexico and announcing a unique cooperation with a local young tennis star.
- These events will serve to bridge the gap between the world of sports and the future of digital finance.
Telcel-Oppo has announced that Nexo, the premier digital assets wealth platform, would be the Official Crypto Partner of the Mifel Tennis Open. Additionally, Nexo is doubling down on its Latin American presence by obtaining a second ATP event in Mexico and announcing a unique cooperation with a local young tennis star named Rodrigo Pacheco Mendez. This comes after Nexo’s high-profile sponsorship of the Acapulco Open earlier this year. With a live audience of 35,000 people, the Mifel Tennis Open is a cornerstone opportunity for Nexo to interact with the dynamic, rapidly expanding, digital asset-savvy market that is located in Latin America. Nexo’s goal is to service this market.
Rodrigo Pacheco Mendez exemplifies the spirit of Nexo’s vision for the future, which is to create an environment in which performance, ambition, and capacity for long-term growth interact. He is a rising force in international tennis, and he exemplifies the same traits that Nexo strives to instill in its customers: resiliency, vision, and an unrelenting will to advance. Through this cooperation, Nexo is demonstrating its dedication to investing in the future generation of talent and associating itself with people who, like its clients, are defining what is to come. Throughout the whole of the tournament, Rodrigo’s presence will be prominently featured in a number of client-focused moments and activations that will be available to all spectators. These events will serve to bridge the gap between the world of sports and the future of digital finance.
Rodrigo Pacheco Mendez stated:
“Partnering with Nexo goes beyond supporting tennis for me. The company believes in the journey and effort behind success. Like in sport, building something meaningful takes time, focus, and the right mindset. I’m proud to be working with a firm that celebrates growth, persistence, and the next generation – both of athletes and investors.”
Every year in July, the Mifel Tennis Open takes place in Los Cabos, which is located in the state of Baja California Sur. It is widely regarded as one of the most scenic stops on the ATP Tour. Since its inception in 2016, the event has been able to draw top-tier talent, such as champions like as Daniil Medvedev (2022) and Stefanos Tsitsipas (2023). The 2025 tournament will include well-known players such as Lorenzo Musetti, Andrey Rublev, and Jordan Thompson, who is the current champion. Los Cabos is a perfect platform for Nexo to offer its vision of innovation-driven wealth creation, accuracy, and premium client experience in an environment that embraces both excellence and lifestyle. With a reputation for integrating world-class tennis with resort-style leisure, Los Cabos is an ideal venue for Nexo to showcase its vision.
Kosta Kantchev, Co-founder and Executive Chairman of Nexo stated:
“Tennis is a game of foresight, resilience, and execution, and the same goes for wealth creation. Our return to the ATP stage reaffirms our belief in building enduring success through experiences that reflect the values of championship tennis: strategy, vision, and commitment. We are especially honored to partner with Rodrigo Pacheco Mendez, whose talent, determination, and rising trajectory so powerfully embody the values we hold dear at Nexo. His presence strengthens our shared values of growth and excellence.”
The premium client experience, which has become associated with Nexo’s wealth platform, is an essential component of partnerships such as this one with the Mifel Tennis Open by Telcel-Oppo. Nexo’s activation also includes a private tennis clinic where customers can play with the finest players in the sport, as well as a lounge that is reserved exclusively for Nexo Private clients, where they can relax and participate in strategic talks together.
Nexo continues to redefine what it means to be a customer of a major digital assets wealth platform by investing in internationally known events with profound regional resonance, such as the Mifel Tennis Open. This has allowed Nexo to strengthen its commitment to the Latin American market.
Nexo is a leading digital assets wealth platform that was developed to provide customers the ability to expand, manage, and protect their cryptocurrency holdings on their own. We are committed to achieving our vision of leading the next generation of wealth creation by concentrating on the success of our customers and providing individualized solutions that create value that will last.
Since the year 2018, Nexo has been offering unrivaled opportunities to customers who are forward-thinking for more than 150 different jurisdictions. We provide long-term value to millions of people all across the globe, with over $11 billion in assets under management and $320 billion processed. A high-yield flexible and fixed-term cryptocurrency savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first dual cryptocurrency debit/credit card, are all available via our all-in-one platform, which blends cutting-edge technology with a client-centric approach.
The ATP 250 status is awarded to the Mifel Tennis Open by Telcel Oppo, which is a tennis competition that takes place annually for men. Los Cabos, which is situated in the Mexican state of Baja California Sur, is the location of the tournament, which is organized by Mextenis and takes place there. Since its first competition in 2016, the tournament has garnered praise for its breathtaking natural environment on the Baja California peninsula, which mixes the splendor of the Sea of Cortez with the beauty of the Baja California peninsula. A great number of tennis fans from all over the globe attend the Los Cabos Tennis Open, which takes place throughout the month of August and features competition amongst the best tennis players in the world. All of the visitors will have the opportunity to participate in a wide range of social events, parties, and charitable activities, in addition to the world-class athletic spectacle that will be presented throughout the tournament.
