- The developers of Roblox are banking on Hilton’s massive social media following.
- Hilton will conduct a metaverse performance on August 25.
Slivingland, a metaverse experience created by Paris Hilton’s 11:11 Media, has recently been released on the online gaming platform Roblox. The developers of Roblox are banking on Hilton’s massive social media following (70 million users) to use and cherish the venue.
Hilton, in 2019, invented the phrase “slivingland” by merging the concepts of “slaying” and “living your best life.” The purpose of this Roblox experience is to provide a central hub where fans of Hilton and 11:11 Media can come together to enjoy the latest in entertainment offerings like music, podcasts, television, movies, and intriguing business partnerships.
Intuitive User Experience
Hilton’s new initiative, Slivingland, is an innovative platform for strategic brand activations aimed at Generation Z, the metaverse, and other companies. Cynthia Miller, director of Web3 and the metaverse at 11:11 media, claimed that a team of twenty individuals worked to make Slivingland a virtual world that exemplifies innovation, fun, and teamwork.
Hilton will conduct a metaverse performance on August 25 to celebrate the debut of Slivingland, where she can show off her skills as a DJ while blending the real and virtual worlds.
Hilton is looking for ways to improve her online fan engagement. Slivingland isn’t just about the music, however; there are plenty of attractions and activities available for visitors of all ages to enjoy. Players may explore the virtual environment and find its hidden treasures and easter eggs, such as holograms, a lively nightclub, a music mini-game, and charming pet sidekicks. On August 11th, Hilton will hold a Community Game Night on her Discord server, inviting fans to play the game together in real-time.
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