- Metaplanet recently purchased another 150 BTC for $12.5M, bringing its total Bitcoin holdings to 3,200 BTC, and also targets 10,000 BTC by year-end.
- The Japanese company issued ¥2 billion ($13M) in zero-coupon bonds to fund further Bitcoin acquisitions, following MicroStrategy’s steps.
Metaplanet Inc. is now going bullish on Bitcoin. The Japanese company recently acquired another 150 BTC worth $12.5 million at an average price of $83,508. This latest purchase totaled its Bitcoin holdings to 3,200 BTC. The company aims to reach 10,000 BTC by year-end. Metaplanet CEO Simon Gerovich emphasized the firm’s commitment to expanding its Bitcoin reserves despite market turbulence.
Metaplanet has acquired 150 BTC for ~$12.5 million at ~$83,508 per bitcoin and has achieved BTC Yield of 60.8% YTD 2025. As of 3/18/2025, we hold 3200 $BTC acquired for ~$266.2 million at ~$83,188 per bitcoin. pic.twitter.com/UMmVan28Xe
— Simon Gerovich (@gerovich) March 18, 2025
The strategic purchases follow a similar move by institutional players like MicroStrategy (now Strategy), which recently acquired 130 BTC, bringing its total to 499,226 BTC—representing 2% of Bitcoin’s total supply. As institutional investors adopt Bitcoin as a treasury asset, Metaplanet’s long-term vision mirrors broader trends in corporate crypto adoption.
Debt Financing and Institutional Strategy Drive Bitcoin Expansion
Metaplanet is financing its Bitcoin accumulation through strategic debt offerings. The company issued ¥2 billion ($13M) in zero-coupon bonds to Evo Fund, aiming to implement MicroStrategy Bitcoin purchase history.
*Metaplanet Issues 2 Billion JPY in 0% Ordinary Bonds to Purchase Additional $BTC* pic.twitter.com/RhXoSZD3bw
— Metaplanet Inc. (@Metaplanet_JP) March 18, 2025
These bonds allow Metaplanet to secure funds without immediate interest payments, enabling it to maximize Bitcoin purchases while leveraging market corrections. Metaplanet has already secured over 50,000 shareholders, including strong endorsements from Strategy. The company’s aggressive stance signals its belief in Bitcoin’s long-term potential despite short-term volatility.
MicroStrategy’s influence on Metaplanet is evident, with both firms leveraging debt to expand holdings. MicroStrategy’s past acquisitions at Bitcoin’s all-time highs resulted in unrealized losses, yet the firm remains committed to its Bitcoin-first approach. Metaplanet, learning from this, appears to be timing its acquisitions more strategically.
Market Reactions and the Bigger Institutional Crypto Play
The crypto market remains in a state of correction, with Bitcoin ETFs seeing outflows of $5 billion in recent weeks. Despite this, institutional demand for Bitcoin continues to grow. According to bitcointreasuries.net, over 170 entities now hold more than 3.1 million BTC.
Market analysts are divided on Bitcoin’s next move. While some argue the correction could deepen, others believe the Fear and Greed Index—now in “fear” territory—suggests a potential rebound. Historically, such conditions have preceded major price surges.
For Metaplanet, these price fluctuations present buying opportunities. Its recent acquisition, alongside its strategic funding approach, positions it as one of the most aggressive corporate Bitcoin adopters. With its holdings nearing $1 billion in value, the company is emerging as a major player in the institutional Bitcoin landscape.
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