- The 30-second ad draws inspiration from Cheng’s warm recollections.
- McDonald’s created a customizable 3D avatar that can be used by anybody.
McDonald’s has teamed up with popular web content producer Karen X Cheng for a Lunar New Year ad campaign. The 30-second ad draws inspiration from Cheng’s warm recollections of the event as a youngster and has a QR code call to action that leads viewers to more campaign materials.
Elizabeth Campbell, McDonald’s senior director of cultural engagement strategy, has said that the fast food giant is hoping the “tech-forward” effort would promote the Asian American and Pacific Islander communities while simultaneously celebrating the occasion.
Intuitive Metaverse Experience
In an effort to make the Lunar New Year more tangible for its customers, McDonald’s has released a variety of metaverse experiences this year. Virtual reality, augmented reality, and 3D animation allow users to experience new activities. Virtual reality zoos, culinary contests, and classic Chinese games like Weiqi and Mahjong guarantee that everyone will find something they love.
In addition, McDonald’s created a customizable 3D avatar that can be used by anybody to go across the globe. It also has a built-in messaging system where users may chat with one another and exchange photographs. Nonetheless, viewers may immediately access the metaverse by visiting the official McDonald’s website.
Digital storyteller and entrepreneur, that’s Karen X Cheng. She also established Karen X Inc., a firm focused on the creation of dynamic narratives and immersive environments.
McDonald’s and Karen X Cheng are teaming together to create a unique and entertaining metaverse event to celebrate the Lunar New Year. She surely wants to help individuals create more meaningful connections with their loved ones this Holiday season via the digital world at McDonald’s.
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