- Messi’s three-year ambassadorial pact does not involve crypto payments.
- Last year, Brady invested an unknown amount of money in FTX Trading Ltd.
A source close to the arrangement tells Reuters that Lionel Messi has struck a contract worth more than $20 million to promote digital fan token business Socios.com. Football legend Lionel Messi joins Tom Brady and LeBron James to become the latest sports celebrity to join the crypto world, as the pact is part of a rising football and crypto partnerships trend.
During the months leading up to the World Cup in Qatar, which begins in November, Argentina forward Messi, who joined PSG from Barcelona with a cryptocurrency payment, will help promote Socios via public relations and advertising.
Unnecessary Expense For Fans
According to a source, Messi’s three-year ambassadorial pact does not involve crypto payments. However, over 130 sporting organizations have inked relationships with Socios, including PSG, Barcelona, Juventus, and Manchester City, involving the creation of tokens as part of such agreements. In the cryptocurrency world, fan tokens are a sort of token that enables holders to vote on minor club matters.
However, some fan organizations argue that although clubs view the tokens as a way to generate fresh cash, they are also an unnecessary expense for fans who already face high ticket prices. Last year, Brady invested an unknown amount of money in FTX Trading Ltd, a cryptocurrency trading platform, and became a corporate ambassador. Crypto.com, a firm that inked a sponsorship arrangement with FIFA, announced a multi-year collaboration with James in January. By offering a middle ground between the two extremes of fandom, the firm hopes to appeal to active and passive fans alike.
