The Akron Beacon Journal reported on Friday that LeBron James and Crypto.com have joined forces to teach kids about crypto technology and how it can affect their lives.
Experts from Crypto.com will teach the nearly 1,600 students at the multiple NBA champion’s I Promise School about cryptocurrency and job possibilities related to the space. The educational activities will include the families of the students.
According to James, blockchain technology is transforming our economics, sports and entertainment, the art world, and how we communicate with one another, according to an interview with the Akron Beacon Journal. “I want to ensure that villages like mine are not forgotten.”
The deal comes after Crypto.com purchased the brand name from the Metropolitan Center for $700 million in November as part of a 20-year arrangement. The venue, which is home to the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Kings, and the WNBA’s Sparks, was renamed Crypto.com Arena on December 25.
Steven Kalifowitz, the Chief Marketing Officer told Blockworks in December that the crypto exchange will focus more on teaching consumers and creating stories in 2022.
Crypto.com isn’t the only startup in the area that attracts celebrities. FTX, a cryptocurrency futures exchange, has teamed up with a number of celebrities, including Tom Brady, Stephen Curry, and Shohei Ohtani.
In James’ opinion, cryptocurrency and the blockchain technology that supports it are changing various parts of society. In addition to the economy, blockchain has a presence in sports, entertainment, art, and social interaction.
Kris Marszalek, the crypto platform’s co-founder and CEO, stated that his company will help in the development of educational resources as well as job training chances.
Those who profit will be able to spread their knowledge and skills throughout the community, allowing more individuals to enjoy “financial freedom and self-determination.”
Although the details of the agreement have not been published, it is expected that the NBA player and the bitcoin exchange firm will want to collaborate for a long time. With its $700 million deal to rebrand Staples Center to Crypto.com Arena in November 2021, Crypto.com made history.