- Mini Dapps have not only achieved strong user adoption, but they have also generated in-app sales of up to USD 2 million.
- An exceptional average revenue per paying user (ARPPU) of USD 39 and a paying user rate (PUR) of approximately 13% are two factors that contribute to the strong performance.
The Kaia DLT Foundation (Kaia) has made an announcement that the Mini Dapps on LINE that are powered by Kaia have gathered more than 35 million users in only one month since their inception. Mini Dapps have not only achieved strong user adoption, but they have also generated in-app sales of up to USD 2 million, especially in Japan, Taiwan, Thailand, and Korea. The first 32 Mini Dapps were released on January 221, and more are scheduled to appear in the next months. An exceptional average revenue per paying user (ARPPU) of USD 39 and a paying user rate (PUR) of approximately 13% are two factors that contribute to the strong performance. These findings provide credence to the approach that Kaia and LINE NEXT have taken to cater to Asian customers. Asian consumers are the most significant contributors to the worldwide in-app purchase (IAP) industry, spending forty percent more than consumers in other countries.
Additionally, since the debut of Dapp Portal on LINE Messenger, the Kaia chain has adopted over 7.37 million newly generated digital wallets, which is a 1,168% growth. Dapp Portal alone has been responsible for enabling 3 million additional wallets. The latest report by Flipside, which demonstrates that Kaia has become the third-largest EVM blockchain in terms of active wallet addresses, is supported by the spike in the number of wallets that are now active. Additionally, the number of on-chain active users surged by 252% to 8.1 million, while the number of monthly transactions on Kaia significantly increased by 124% to 27.38 million.
Within the familiar environment of LINE Messenger, which is used by approximately 196 million people across Asia, the Mini Dapp platform, which is a joint effort between Kaia and LINE NEXT, provides a seamless user experience (UX) that is similar to that of Web2 and makes it simple to discover Dapps through the Dapp Portal. Dapp Portal’s inclusion of crypto/fiat payment alternatives will further encourage hybrid business models that combine the capabilities of Web2’s existing F2P and IAP models with Web3’s liquid digital assets. These models will include both cryptocurrency and fiat currency payments. Mini Dapps will have the chance to establish sustainable income streams that go beyond token generation events (TGEs), transaction fees, and erratic token price action as a result of this innovation, which will lead to a unique opportunity.
Youngsu Ko, CEO of LINE NEXT stated:
“We are seeing explosive growth from all the regions where LINE is prevalent. This proves that we are now ready to popularize Web3 and as Dapps are planning to list their tokens, we expect to further expand our user base.”
Dr. Sam Seo, Chairman of Kaia DLT Foundation stated:
“Our remarkable achievements in just one month since launching Mini Dapps showcases how a blockchain ecosystem can drive profitable growth while enhancing scalability. Aiming to deliver the best of Web3 to Asian users, Kaia will continue to evolve by collaborating with exceptional builders and partners worldwide.”
While this is going on, Kaia intends to further improve its payments infrastructure, beginning with the introduction of a native USD stablecoin on the Kaia network. Not only will these enhancements make builder settlements more efficient by utilizing $KAIA and stablecoins that have been converted from fiat revenues, but they will also make it possible to implement blockchain-based digital payment solutions that are seamlessly integrated with Asia’s most popular messaging superapps.
Data Sources:
- The data for Mini Dapps from the 22nd of January to the 21st of February, as provided by LINE NEXT
- Data based on GMV(Gross Merchandise Volume)
- AppsFlyer’s “New report on global in-app spending habits finds that Asian consumers spend 40% more in apps than the rest of the world” and IMARC Group’s “In-App Purchase Market Size, Share and Forecast to 2033”
- Kaia’s monthly on-chain data for the period of December 22nd to January 21st and January 22nd to February 21st
- On the basis of information obtained from Flipside, which covers the period of time from January 20 to February 19
LINE NEXT Inc., which has its headquarters in the United States, is committed to expanding its Web3 business on a global scale. Through the establishment of a Web3 ecosystem, LINE NEXT intends to give users access to innovative digital experiences and to pave the way for the future.
Kaia is a public blockchain that offers high performance and makes Web3 accessible to hundreds of millions of people all over Asia. Kaia is Asia’s largest Web3 ecosystem, which was formed through the merger of the Klaytn and Finschia blockchains, which were initially developed by Kakao and LINE respectively. It is integrated with the Kakaotalk and LINE messengers, which have a combined user base of over 250 million. All of these users are able to experience Web3 with the ease and speed of Web2 within their preferred messenger superapp, allowing them to connect, create, collaborate, and contribute to the framework.
The Kaia DLT Foundation, situated in Abu Dhabi, was created in 2024 to develop the ecosystem of Kaia, a worldwide Layer 1 blockchain platform. To ensure that Kaia fulfills its role as an accessible, transparent, and sustainable blockchain platform for developers and users alike, it takes the initiative to drive the adoption and development of new technologies. Additionally, it facilitates decision-making in order to guarantee that the ecosystem continues to expand in an optimal manner despite the rapidly shifting landscape of blockchain technology.
