- Tron founder Justin Sun ate the $6.2M banana artwork at a Hong Kong event.
- Sun compared conceptual art to NFTs and blockchain technology.
Justin Sun, the founder of TRON, made headlines by eating a $6.2 million banana artwork at an event in Hong Kong. The conceptual piece, titled Comedian by Italian artist Maurizio Cattelan, features a banana duct-taped to a wall. Sun purchased the artwork at a Sotheby’s auction after six minutes of intense bidding.
JUSTIN SUN GOES BANANAS FOR WORLD’S MOST EXPENSIVE SNACK
— Mario Nawfal (@MarioNawfal) November 29, 2024
The founder of Tron tucked into the priciest banana in the world after buying the artwork for $6.2 million.
Justin:
“This is not just a piece of art: it represents a cultural phenomenon that bridges the worlds of art,… pic.twitter.com/Zpfi30Kj43
At the event, Sun removed the banana, peeled it, and took a bite in front of journalists and influencers. He declared, “It’s much better than other bananas,” emphasizing the fruit’s role in blending art and culture. He described the act as a historic addition to the artwork’s legacy.
The banana art first gained fame at the 2019 Art Basel Miami Beach. Its simple yet provocative nature sparked debates about its legitimacy as art. Sun compared it to NFTs and blockchain, saying both exist as intellectual property rather than physical objects.
In a post-event announcement, Sun revealed plans to buy 100,000 bananas from Shah Alam, a fruit vendor in New York who sold the original banana for 25 cents. He aims to distribute the bananas globally, celebrating the connection between art and everyday life.
Justin’s Art and Crypto Ventures
Sun also addressed his recent $30 million investment in World Liberty Financial, a crypto initiative backed by President-elect Donald Trump. The investment made him the largest backer of the project. He denied claims of attempting to influence U.S. politics, instead focusing on advancing blockchain technology.
The event, held at Hong Kong’s Peninsula Hotel, also included rolls of duct tape and bananas as souvenirs for attendees. Sun stated, “Everyone has a banana to eat,” ensuring the theme of art and interaction remained central.
This is not the first time Cattelan’s banana has been consumed. Previous editions of the artwork were eaten by a South Korean student and performance artist David Datuna. Each act further fueled its reputation as a cultural phenomenon.
Sotheby’s provided Sun with a certificate of authenticity and guidelines for preserving the artwork’s presentation. Sun’s unique approach has sparked widespread discussion about conceptual art and its value in modern culture.
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