- Boyaa Interactive International aims to invest $70M in crypto, boosting its already $285M digital asset treasury.
- The company ranks 23rd globally in corporate Bitcoin holdings, as per BitcoinTreasuries.
Boyaa Interactive International, a Web3 gaming company based in Hong Kong, asks for shareholder approval to invest up to $70 million in cryptos in order to increase its digital asset treasury and accelerate its drive into blockchain-based gaming in the face of continuous market volatility.
According to the official statement, which was published on March 22, it intends to use excess cash reserves during periods of market weakness to progressively build its crypto holdings, while simultaneously funding research and development operations related to its Web3 gaming projects.
The planned $70 million allocation would add to Boyaa’s current crypto treasury of over $285 million, which comprises over 4,000 Bitcoin valued at nearly $280 million, as well as a smaller Ether stake worth little more than $600,000.
Strategic expansion reinforces top-23 BTC treasury position
Boyaa Interactive, which collected around $80.5 million in Bitcoin between August and November, has emerged as a significant corporate holder of the digital assets.
Also, the company presently has the world’s 23rd-largest corporate Bitcoin treasury, showing its growing commitment to Bitcoin as part of its overall financial strategy, according to the BitcoinTreasuries. From that data, it is clear that Boyaa is Asia-Pacific’s third-largest corporate Bitcoin holder, after only Metaplanet and Next Technology Holding.
Traditional poker to Web3 with Bitcoin incentives
Boyaa switched from online card and board games to Web3 gaming in late 2023, building blockchain-based games and infrastructure and making its first Bitcoin purchase in January 2024 to assist the shift. Among its offerings, Web3 version of a Texas Hold’em online poker platform it developed in the early 2000s, which offers Bitcoin awards and crypto rewards.
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