- Grayscale Investments has officially declared its first partnership with a National Football League(NFL) Team.
- Grayscale to become the Giants’ official digital currency assets management partner.
- Giants’ newest partner engages to serve its presence for several upcoming events.
The world’s largest cryptocurrency asset manager, Grayscale Investments has officially declared its first partnership with a NFL team New York Giants.
Grayscale Investments with more than $46.65 Billion in assets under management as of April 30, 2021 becomes the NFL team’s digital currency asset management partner.
Moreover,Michael Sonnenshein, CEO of Grayscale, stated that the partnership is significant due to the company’s roots in New York.
“We’re excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”
Additionally, Grayscale’s agreement details states that the crypto asset manager to work with Giants’ Foundation, an association that gives financial assistance in the tri-state region.
The Firm Includes Presenting Sponsors
Although being Giants’ newest corporate sponsor, Grayscale decides to take a move on immediate presence in sponsoring major upcoming events.
More so, it includes presenting sponsors of The Giants Foundation Golf Outing and of Giants home games this season.
Besides, cryptocurrency has evolved into the world of sports, where many athletes are investing in cryptocurrency.
At the start of this year, the NBA’s Miami Heat signed an exclusive 19-year field naming rights deal with FTX. This is the first deal with this kind which is the base foundation for crypto firms used as a gateway to enter into the world of sports.
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