As one of the leading cryptocurrency exchanges globally, CoinEx is dedicated to providing users with an efficient, secure, and user-friendly trading platform. Since its establishment in 2017, CoinEx has earned its significant position in the crypto exchange industry with its multi-chain compatibility, diverse financial products, and deep understanding of user needs. CoinEx’s new slogan—“Your Crypto Trading Expert”—highlights its professionalism and commitment as an industry leader. At TOKEN2049 Dubai, one of the world’s most prestigious blockchain and crypto events, CoinEx once again participated as a platinum sponsor, showcasing its strong influence and continuous innovation in the global crypto industry.
During this event, Jeff Ko, Chief Analyst at CoinEx Research, sat down for an exclusive interview with TheNewsCrypto.com, sharing CoinEx’s positioning in the current crypto market, its strategic plans for the platform’s future, and its investment strategies in a complex market environment. Jeff Ko, with his extensive research experience and industry insights, demonstrated CoinEx’s professional perspectives on the rapidly evolving crypto industry and discussed how infrastructure innovation drives long-term growth.
TheNewsCrypto: “How does CoinEx position itself in the debate between CEX and DEX? Does CoinEx plan to strengthen the construction of DeFi modules in the future or focus on bridging centralized finance (CeFi) with on-chain liquidity?”
Jeff Ko: “CoinEx has always positioned itself as a multi-chain-friendly centralized exchange (CEX), aiming to provide secure, efficient, and seamless trading experiences across different blockchain ecosystems. While we acknowledge the growing interest in decentralized finance (DeFi), our strategy is to cater to the diverse market needs by offering specialized, purpose-built platforms for different user demands. For example, decentralized use cases are supported via CoinEx Wallet, which operates independently to maintain product focus while clearly distinguishing between custodial and non-custodial services.”
He continued, “The core distinction between CEX and DEX lies in the trade-off between custodianship and transparency. CoinEx addresses this by regularly disclosing Proof of Reserves (PoR) and maintaining a transparent revenue model, ensuring user asset security while operating efficiently in a centralized manner. These measures ensure that CoinEx provides both centralized efficiency and institutional-level compliance.”
“As a multi-chain CEX, CoinEx excels in aggregating liquidity across ecosystems, especially for assets that are difficult to access through traditional DEXs, such as non-EVM tokens, PoW-based assets, and tokens related to Inscription or Runes. Interacting with these assets on-chain often presents usability challenges, but our platform lowers this barrier by providing a unified, intuitive trading interface.”
TheNewsCrypto: “While CoinEx is not a DEX, it is deeply involved in DeFi. Does CoinEx plan to integrate CeFi with DeFi liquidity in the future?”
Jeff Ko: “Although we are not currently a DEX, CoinEx is actively participating in DeFi innovations. We were among the first CEXs to introduce AMM (automated market maker) liquidity mechanisms inspired by Uniswap, which deepens markets for long-tail assets. We also offer Swap functionality and on-chain staking services, allowing users to earn PoS (Proof of Stake) yields without directly interacting with on-chain protocols.”
He added, “Looking forward, we see tremendous potential in bridging CeFi and DeFi liquidity, especially as more projects adopt fair launch models and maintain on-chain native liquidity. We are actively exploring integrating DEX aggregators and liquidity routers into our backend to improve slippage, deepen cross-chain liquidity, and enhance the overall user trading experience.”
TheNewsCrypto: “CoinEx has always focused on simplicity and user-friendliness. In an increasingly complex market with diverse user demands, what new directions or features can users expect from CoinEx’s product lineup?”
Jeff Ko: “At CoinEx, we believe simplicity is not the absence of features but the result of intentional design. As the crypto industry evolves and market narratives become more complex, we remain committed to product clarity. When facing new market trends or user demands, we first evaluate whether our existing framework can accommodate them. If it can, we optimize the UI/UX and onboarding experience; if not, we expand functionality within the existing architecture, minimizing friction and avoiding unnecessary complexity for users.”
He further explained, “Looking ahead, our product strategy will focus on refined enhancements rather than radical changes. Key directions include:
- Fiat Onboarding and CoinEx Pay Integration: We are enhancing fiat services to improve the user experience around deposits and withdrawals, particularly for users in high-inflation markets who increasingly turn to crypto as a store of value. We plan to introduce CoinEx Pay, which will enable users to spend their crypto assets in the real world for daily payments and merchant transactions, bridging crypto with everyday utility.
- Upgrades to Derivatives and Professional Trading Tools: Historically, our platform has prioritized serving entry-level users. Moving forward, we will upgrade our futures trading suite, including improvements to order systems, charting tools, and interface responsiveness, catering to professional traders’ growing needs while maintaining our user-friendly approach.
- Smarter Content and Decision-Making Support: We are investing in content and information services to streamline access to timely, insightful, and actionable information, empowering users to make better-informed trading and investment decisions.”
TheNewsCrypto: “How does CoinEx view the concept of ‘research-driven product development’? Does CoinEx plan to integrate more research insights into the platform and provide intelligent investment advice to users?”
Jeff Ko: “At CoinEx, ‘research-driven product development’ is not just a strategy; it reflects our user-first philosophy. Our team not only builds trading tools but also participates in the market as users themselves. This dual perspective allows us to quickly translate emerging market insights into responsive product iterations.”
He gave an example, “For instance, in April, we launched gold-backed stablecoin derivatives in response to rising global demand for gold exposure. Instead of requiring users to revert to traditional finance, we provided direct access to gold-related assets on-chain. This combination of research awareness and user empathy defines our approach to product development.”
“We view research as a core part of enhancing the overall trading experience—from product features to investment decision-making. Over the past two years, we have focused on equipping users with tools and content that strengthen their decision-making capabilities, particularly in increasingly complex and multi-narrative markets.”
About CoinEx
Established in 2017, CoinEx is an award-winning cryptocurrency exchange designed with users in mind. Since its launch by the industry-leading mining pool ViaBTC, the platform has been one of the earliest crypto exchanges to release proof-of-reserves to protect 100% of user assets. CoinEx provides over 1400 coins, supported by professional-grade features and services, for its 10+ million users across 200+ countries and regions. CoinEx is also home to its native token, CET, incentivizing user activities while empowering its ecosystem.
