Actor Adam Devine Seen in New Crypto Ad Endorsing Bitget Exchange

• The collaboration is a part of the company’s current #SetForChange campaign.
• Lionel Messi is presently representing Bitget as a brand ambassador.

As part of its marketing efforts, crypto derivatives trading platform Bitget recently revealed a one-year collaboration with actor and comedian Adam Devine.

In a new commercial that went online on Friday morning, Devine advises viewers to “read the reviews before buying anything, because looks can be deceiving,” before turning to a man playing the sad trombone after purchasing what he thinks is a rocket ship but is really a small model.

Crypto-friendly Future

Moreover, the collaboration is a part of the company’s current #SetForChange campaign, which aims to attract a younger audience who are already aware of Devine’s work.

Bitget’s managing director Gracy Chen stated in a news release that public figures like Devine will play a crucial role in ushering in a “crypto-friendly future.” An increasing amount of emphasis is being placed on Artificial Intelligence (AI), and the business has been hard at work integrating what it calls “smart tools” to increase Web3’s capabilities.

In the wake of Crypto.com’s introduction of an advertisement starring actor Matt Damon saying “fortune favors the brave” and equating crypto investors to arctic explorers, the Wright brothers, and astronauts, Devine is one of the most notable personalities to work with a crypto firm.

In addition, Lionel Messi, the Argentine football superstar, is presently representing Bitget as a brand ambassador. Also, two weeks ago, BitGet launched its rebranding plan with a new logo, updated aesthetic components, and the catchy slogan “Trade smarter.”

Furthermore, for their alleged roles in promoting cryptocurrencies without appropriate disclosures, the U.S. SEC has launched lawsuits against a number of prominent celebrities.

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