- Twitter rebranded as “X” to align with Elon Musk’s vision of an “everything app.”
- CEO Linda Yaccarino hinted at “X” potentially focusing on payments and banking features.
- On July 5, Twitter acquired money transmitter licenses in multiple states to expand financial services.
The microblogging site Twitter has completed its rebranding process and officially changed its name to “X,” in line with CEO Elon Musk’s ambitious vision to transform the platform into an “everything app.” The rebranding signals the company’s intention to expand beyond its traditional social media roots and venture into new territories.
Twitter CEO Linda Yaccarino recently shared some intriguing insights into the company’s future plans in a memo reported by CNBC. She hinted at X’s potential focus on payments and banking features, indicating that the platform aims to become a comprehensive financial service provider. Also, Musk has long expressed interest in offering fintech services on the platform, including peer-to-peer transactions, savings accounts, debit cards, and more.
As part of this endeavor, on July 5, Twitter successfully acquired money transmitter licenses from Arizona, Michigan, Missouri, and New Hampshire, signaling its commitment to expanding its financial services within these states. The licenses will enable X to facilitate money transfers, enhancing its capabilities beyond a mere social media platform.
Notably, the rebranded platform will continue to develop experiences in video, audio, messaging, and banking. With the goal of delivering delightful user experiences across various domains.
Elon Musk’s Love for Crypto
Elon Musk is known for his affinity for cryptocurrencies, especially Dogecoin (DOGE). In a symbolic gesture, Musk changed both the Twitter logo to “X” and his location to “X Д. Where “X” represents the new logo of Twitter and “Д is the symbol for Dogecoin.
However, his tweets and statements would significantly impact the price of DOGE. At the time of writing, DOGE’s price had climbed over 9.11% to $0.07759. Further, the microblogging site currently provides real-time updates on the status of stocks and cryptocurrencies, displaying their current prices for users.
With Twitter’s transformation into X and its potential foray into the financial services industry. The company appears poised to reshape the digital landscape. Further solidify Elon Musk’s vision of an “everything app” that incorporates multiple functionalities to delight users worldwide.
