- Ripple will deploy XRPL as part of Ducati’s subsequent blockchain deployments.
- Opportunities in Web 3.0 activities will be built over the next several months.
The rise of NFT in recent years has taken the world by storm, with brands entering the sector to provide a unique experience to their fans and users alike. Ducati’s WEB 3.0 debut has been announced in partnership with NFT PRO, the premier corporate white-label NFT solution for global brands. Ripple will deploy XRP Ledger (XRPL) as part of Ducati’s subsequent blockchain deployments.
Unique Ducati-style Experiences
The Bologna-based motorcycle manufacturer has shown its understanding of the importance of the digital world to the experiences it gives to its loyal consumers by establishing this partnership.
New digital aggregation spaces, NFT collections, and opportunities to participate in Web 3.0 activities will be built over the next several months utilizing the Ripple blockchain, which is already a big player in the crypto world.
Claudio Domenicali, Ducati CEO, stated:
“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”
To engage, amuse, and cultivate its enormous global fan base, Ducati has been at the forefront of digital service innovation throughout the first generation of digital services.
It is a logical evolution for Ducati to move into the WEB 3.0 era while keeping the fun of riding and sharing one’s enthusiasm with other community members. It will also benefit from new goods and services created with key players like NFT Pro.
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