- World Liberty Financial acquired four key ENS domains linked to the Trump family.
- WLFI also invested $48 million in Ether, signaling growing crypto involvement.
World Liberty Financial (WLFI), the decentralized finance (DeFi) platform backed by the Trump family, has made a significant move in the crypto world. On January 19, the platform acquired four Ethereum Name Service (ENS) domain names tied to Donald Trump and his family.
The domains, including worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth, sparked speculation about future crypto projects. These purchases come just ahead of Trump’s inauguration as the 47th U.S. president.
High-profile ENS names, such as trumpcoin.eth, are valued for their brand recognition and the convenience they offer in simplifying Ethereum wallet addresses. Furthermore, ENS domains like these can be used for blockchain-based websites or applications.
Trump Family’s Crypto Moves Spark Speculation
The timing of the acquisitions has led some in the crypto community to speculate about the Trump family’s future plans. One social media account suggested that someone was “planning ahead” for upcoming crypto ventures, while others pointed to the purchases as part of the Trump family’s “memecoin puzzle.”
These comments likely refer to the family’s recent memecoin launches, including the TRUMP token and Melania Trump’s MELANIA token. The TRUMP token, which launched on January 18, quickly gained attention. In just hours, it reached a market capitalization of over $9 billion, surpassing popular memecoins like Pepe (PEPE) and Bonk (BONK). However, the token’s price has since dropped 21% from its all-time high of $73.
Additionally, WLFI has been heavily investing in Ether (ETH). On January 19, the platform purchased $48 million in ETH, bringing its total holdings to 33,639 ETH, valued at over $107 million. This move signals WLFI’s growing presence in the crypto market.
With Trump’s upcoming presidency, there is speculation that his administration may focus on pro-crypto policies. The purchase of trumpcoin.eth aligns with this notion, as it could be seen as the first step in a broader pro-crypto agenda.
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