- BingX announced an extension to its current partnership with the Chelsea Football Club on Monday.
- The two organizations state to have a shared goal for ‘pursuit of excellence and innovation’.
The crypto sector makes persistent efforts to bring cryptocurrency into the mainstream. Notably, one of the leading crypto exchanges, BingX, has announced an extension to its present partnership, transitioning to the ‘Official Training Wear partner’ the Chelsea Football Club’s men’s team. The exchange platform had initially been a sleeve partner in sponsored training wear.
Moreover, BingX, in its attempt to draw attention to crypto, plans to ‘airdrop’ the training kit at the launch event, mimicking the launch of a new crypto token. The firm has launched specially-designed drones for the occasion. Moreover, the football club’s announcement stated that the partnership will ensue for the upcoming two seasons starting from the 2024/25 Premier League Season.
The Chelsea Football Club’s Chief Revenue Officer stated:
“We are delighted to move into this next stage of our partnership with BingX. The first six months working together has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season.”
Notably, BingX announced the release of several benefits for both platform users and football fans. The benefits range from free matchday tickets to co-branded merchandise. Additionally, the platform’s CPO expressed his enthusiasm for the partnership stating that the two organizations share a commitment to ‘ unremitting pursuit of excellence and innovation’.
Is Crypto Taking Unique Pathways to the Mainstream?
In H1 of 2024, the community witnessed multiple partnerships among leading cryptocurrency firms. Leading crypto exchange OKX partnered with P2P.org, a leading non-custodial staking service provider. Moreover, prominent crypto payment platform MoonPay announced a partnership with PayPal in June 2024.
Notably, in the last 24 hours another crypto exchange, Gemini signed a five-year contract with Real Bedford Football Club (RBFC). These significant actions by the crypto community bring to the forefront their attempts to make crypto inclusive within the mainstream global economy.
Furthermore, with such partnerships and the recent crypto political battle, the sector experienced amplifying interest at the global level.
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