- A panel of more than 100 eminent experts from 30 nations evaluated more than 13,000 entries for Season 2 of the awards.
- The winners were praised for their creativity, craftsmanship, and impact on the design and creative industries.
For their work on a collaborative film that reflected the updated brand identity of trading platform KuCoin, Casual Films has won accolades from the industry. The International Awards Associate (IAA) presented the production business a Platinum and two Gold awards at the 2025 MUSE Creative and Design Awards.
A panel of more than 100 eminent experts from 30 nations evaluated more than 13,000 entries for Season 2 of the awards, and the winners were praised for their creativity, craftsmanship, and impact on the design and creative industries. The submission by Casual Films embodies KuCoin’s key philosophy, “Trust First, Trade Next,” which highlights the platform’s mission to enable users to trade with confidence in a transparent and safe environment.
The film is available to watch here: https://museaward.com/winner-info.php?id=235823.
“We are immensely honoured that our brand film for KuCoin has been recognized with a Platinum and two Gold Muse Creative Awards,” said Executive Producer and Creative Director Thomas J Elliott, from Casual Hong Kong.
“This project was a bold creative endeavour to translate the complex, dynamic world of cryptocurrency into a compelling human story about security and opportunity. To be celebrated at this level is a true testament to the power of collaborative storytelling and a shared vision with the KuCoin team to push creative boundaries.”
“In the ever-evolving world of cryptocurrency, trust is the foundation upon all meaningful innovation being built,” added KuCoin CEO BC Wong. “With ‘Trust First, Trade Next,’ we’re reaffirming our commitment to delivering a platform where users can trade with confidence.
“Partnering with Casual Films has allowed us to communicate this message authentically through powerful storytelling, and we’re proud of this MUSE Awards recognition that highlights our shared dedication to building lasting trust in the crypto space.”
A father and son are seen navigating the waves in the movie, which serves as a potent metaphor for making thoughtful and confident financial choices. The emotional story, which has its roots in empathy, resonates with actual human experiences and demonstrates how trust, dependability, and consistency are the cornerstones of both successful personal and professional relationships.
To ensure fairness and impartiality, all evaluations at this year’s MUSE Creative and Design Awards were carried out using a blind judging system. Notable jurors included Florian Seidl, the design manager at Lavazza, and Jeremy Smith, the design director and lecturer at Irving Smith Architects. Prominent companies including Warners Bros., Lacoste, Hilton, Toyota USA, and The Coca-Cola Co. (Sprite) were among the entries. Please visit museaward.com or design.museaward.com to see the complete list of 2025 Season 2 MUSE winners.
