Crypto and sports have a lot in common – both are fast-paced and boast millions of fans. So, it’s no surprise that crypto found its way into the sports industry in recent years. That includes betting, too. Today, there are more crypto casinos than ever before!
Sports teams have also taken advantage of this trend by introducing fan tokens. Curious about them? The experts at Casinos Blockchain offer the latest and most valuable information about fan tokens.
What Are Fan Tokens?
Fan tokens are digital currencies that let supporters connect to their favorite teams. This concept took off during the Covid period and has gained exponential momentum ever since.
Large sports franchises are jumping on the bandwagon, with multiple fan tokens emerging. What do you use them for? Fan perks! Tokens can allow you to vote on fun team activities, earn rewards or even access exclusive content.
We’ll be exploring some sports that have adopted this unique concept.
Football is definitely the sport with the highest number of fan tokens. Large clubs like Barcelona, Paris Saint-Germain and Juventus have embraced them – and their followers are loving it.
Here are some examples of fan-token-tied perks for football enthusiasts:
- Paris Saint Germain fans voting for a new club inscription on the captain’s armband. It now reads “Ici c’est Paris” – This is Paris!
- Juventus giving supporters the choice on their new goal celebration song.
- Atlético de Madrid had fans pick the message on Tribuna Erico on their stadium.
- … the list goes on and on!
Beyond club football, national teams have also joined in on the fun. There are four teams heading to the FIFA World Cup with active fan tokens, including:
- ARG from the Argentine Football Association
- POR for the Portugal national team
- BFT for the Brazil team
- SNFT for the Spain soccer fans
Brazil and Argentina are heavy favorites to win AND many fans hold their respective tokens. We expect that the longer the teams stay in the competition, the more valuable the token could become. In a looming crypto winter, this could be a great opportunity to boost your portfolio.
American football is the most popular sport in the USA, with millions of followers tuning in for big games. You guessed it – many of those football aficionados can now enjoy crypto perks. The Patriots along with Tom Brady’s Buccaneers are among the large clubs that have launched fan tokens.
Basketball teams are not left behind, either. Some of the most recognizable teams like the Chicago Bulls and LA Lakers are also partnering with Socios on a fan token. We’re yet to see any large polls for basketball fans – but, hey, if we have to wait a little longer for a chance to win courtside seats, count us in!
The eSports industry is yet another place where fan tokens thrive. The dynamic nature of eSports provides a lot of potential for fan tokens. And, teams are already taking notice.
Right now, there are six major teams with eSports fan tokens.
- Endpoint CeX,
- OG Esports
- Team Heretics
- Team Vitality
- Made in Brazil.
One of the largest franchises out there, NAVI, recently offered a limited edition T-shirt for token holders only. Alliance took this up a notch by allowing fans to choose the full roster for the upcoming season.
Fan Token Outside of Sports
Fan tokens have begun to spread beyond the sports industry. One area where there is potential for adoption is the entertainment sector. The use cases are almost endless:
Movie studios can create tokens for things like access to exclusive tickets or behind-the-scenes footage.Bands can also adopt tokens to sell merchandise or offer unique fan experiences. It’s already happening, too.
Grammy-award-winning band ”Portugal the Man” was the first to launch a fan token outside of sports. They debuted the $PTM token in January 2021 to significant interest – and for a good reason. Holders got access to a member-only audio archive plus a chance to participate in fun activities, even text and video chats with band members.
Fan tokens provide an innovative means for teams and supporters to stay connected. The diverse use cases and applications cuts across different industries – and this could drive more teams to launch fan tokens as a way to engage their audience.
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