With surveys conducted in France, Spain, Italy, and Sweden, Binance—the world’s leading blockchain ecosystem and crypto service provider by trading volume—has dived into the behavior of European cryptocurrency users, providing a thorough understanding of their preferences and behaviors. A striking pattern emerges from the poll: 73% of participants are bullish about cryptocurrency’s future, and 55% exclusively engaging with digital assets.
Rachel Conlan, CMO of Binance stated:
“We are delighted to see the high level of optimism amongst European crypto users, reflecting the growing interest in crypto and blockchain technologies. The growing use of crypto in everyday purchases and its diverse applications highlights the integration of digital assets into our lives. With Europe at the forefront of implementing a secure and harmonized regulatory framework for the industry through MiCA, it’s evident that the region is actively paving the way for the mainstream adoption of digital assets.”
Key tendencies and possible potential upcoming shifts in the European crypto marketplaces are uncovered by the Binance research.
The main conclusions drawn from the survey are listed below:
Primary Takeaways From the Survey
Optimism for Crypto
Regarding the future of cryptocurrencies, 73% of respondents are upbeat, indicating a favorable outlook on the expected expansion, uptake, and advantages of both blockchain technology and cryptocurrencies.
Unwavering Confidence in the Market
The fact that 55% of respondents said they only deal in cryptocurrency highlights their faith in the sector. Moreover, 24 percent of users state that more than half of their trading is in cryptocurrency, demonstrating a great interest in this new financial arena.
Surging Use Cases
10% of respondents buy cryptocurrency on a weekly basis, while 55% of respondents have adopted digital assets for their regular purchases, indicating a trend towards practical usage.
Increasing Adoption in Everyday Life
In response to a question about their main use for cryptocurrencies, more than one-third (34%) of participants said they trade cryptocurrencies for the long term, which demonstrates their optimism about the prospects of digital assets. An additional 26% use it as a means of saving, demonstrating the increasing confidence in this new asset class. Day trading came next, at 13%, and purchases, at 9%.
Forces Behind Mainstream Adoption
20% of respondents to the poll said that the possibility of large profits is the main driver behind the adoption of cryptocurrencies in Europe. The appeal of financial independence and decentralization provided by digital assets, at 18%, and innovation and technology, at 17%, are two other significant factors. These numbers demonstrate the respondents’ great willingness to use decentralization and cutting-edge technology to achieve financial independence.
Crypto Enthusiasts
82% of those surveyed said they had been using cryptocurrencies for a year or longer. Of these users, 73% have participated for one to five years, while 9% have participated for more than five years. In the previous six months, 5% more people have entered the cryptocurrency space, indicating that acceptance rates are still rising.
Active Traders
The report emphasizes that 53% of European Binance users are active traders. When this number is broken down, 23% of respondents trade once a month, 17% once a week, and 12% once a day.
Preferences for Crypto Storage
To protect their cryptocurrency assets, the majority of respondents—65%—prefer to use Centralized Exchange Wallets, with Hardware Wallets coming in second at 18%.
About the Survey:
In all, 10,498 people made up the sample for the poll. Participants from France, Italy, Spain, and Sweden were able to access the survey on the Binance Survey Platform between October 14 and November 8, 2023.
