Binance, the global blockchain ecosystem behind the world’s biggest cryptocurrency exchange, revealed today that it now has a remarkable 1 million subscribers on its official YouTube channel, making it the first crypto brand to achieve this milestone.
The rapid growth of Binance’s YouTube channel is attributed to the success of its educational content, which includes explainer videos and product tutorials. Of particular note is its content surrounding its pioneering partnership with Cristiano Ronaldo, which aims to bring new users and fan engagement in the blockchain ecosystem through Web3.
Over the last five years, “finance” has been one of the top three worldwide YouTube searches, according to Google. Chief Marketing Officer (CMO) of Binance, Rachel Conlan, discusses this trend and how Binance’s educational YouTube videos help it achieve its mission of promoting sustainable financial innovation and adoption.
Conlan said:
“Our goal is to build the industry responsibly by educating people about Web3 and crypto. YouTube is a key part of this strategy, reaching a global audience that is more financially curious and literate than ever. The fast adoption of crypto shows that digital assets are becoming a significant part of the global economy.”
Binance doubled its user base in under two years, reaching 200 million users in June 2024. This quick expansion points to a wider change in the cryptocurrency market from early adopters to the early majority.
Conlan added:
“Reaching 200 million users reflects the growing financial curiosity and awareness among the broader public. To celebrate achieving this milestone, we’ll enhance our YouTube content, focusing on edutainment and new content series to position Binance as the go-to platform for the next one billion users, furthering financial freedom worldwide.”
