Our distinctive user-obsessed culture at Binance includes a constant drive to raise the bar for industry best practices and lead by example when it comes to supporting consumers. This involves using education to advance financial innovation in a sustainable way for our community and the larger ecosystem.
Since the Web3 and cryptocurrency industries are expanding quickly, it is critical that we take all the necessary steps to narrow the opportunity and knowledge gaps for both our present and potential consumers. Expanding industry expertise also increases prospects for development and protects consumers by enabling them to engage with the cryptocurrency ecosystem more intelligently and aware of associated dangers and hazards.
We view user education as a crucial component of sustainably developing the industry’s future and onboarding the next billion people to Web3, from developing programs with universities across the globe to providing accessible online courses created to boost learners’ blockchain and Web3 skills to assisting people earn cryptocurrency as they learn. After all, in order to take advantage of the many possibilities that digital finance provides in a safe and secure manner, one must possess a solid grasp of blockchain technology and digital assets.
Our Thoughts and Actions Regarding Web-3 Education
Whether you’re a novice investor or an experienced one, there’s always something new to learn about the digital asset market since it’s continually changing. New crypto products are introduced daily, bringing with them new possibilities and threats.
As Rachel Conlan, Binance’s chief marketing officer, explains:
“At Binance, we’re doubling down on education. The technical aspects of the Web3 space can be daunting. Thus, we’re committed to providing resources and assistance to make Web3 knowledge more accessible, allowing more people to engage in this innovative realm.”
These are a few of Binance’s primary educational initiatives, along with our goals for Web3 education going forward.
Specialized Courses and Educational Resources
Launched in 2018, Binance Academy is a learning center that offers a vast array of free learning resources in several languages with the goal of promoting crypto and Web3 education regardless of a user’s prior expertise. A variety of instructional articles and courses, ranging from beginning to advanced, are available on the dedicated learning website.
Beginners may start right away with The Complete Guide to Cryptocurrency Trading, or you can take advantage of the free, six introductory crash course to test your skills. With more to come in 2024, Academy provides a variety of intermediate-level courses on subjects like blockchain, cryptocurrency, and DApps for those who are already conversant with the fundamentals and want to go a bit further. Over 200,000 individuals have benefited from free access to Binance Academy courses so far, which have helped them discover more about digital assets.
In addition to the classes, Binance Academy has published more than 500 educational articles and glossary entries in English alone, addressing a wide range of topics from technical analysis to tokenomics and security. More than 27 million individuals who are interested in learning more about blockchain, Web3, and cryptocurrency have read these articles worldwide.
Furthermore, major educational institutions throughout the globe are hosting blockchain-focused seminars as part of an ongoing initiative operated by Binance Academy. It has already given basic blockchain technology seminars to more than 19,000 students at more than 200 institutions in more than 45 countries.
Binance co-founder Yi He said:
“The Web3 sector is maturing rapidly. That’s why we think it’s so important to equip people with the necessary knowledge – it’s a mission we take to heart at Binance. As the industry leader, we are committed to driving innovation not just through our technology, but also by making education accessible to all.”
Even though these figures are astounding, we know that more work has to be done if we want to introduce blockchain technology to even more individuals.
Establishing Accredited Educational Programs
Our goal is to educate as many people as we can about cryptocurrency and the blockchain technology that underpins it. After Binance Academy’s global tour of Universities proved to be successful, we developed a systematic crypto learning program that is now a part of an accredited curriculum.
A partnership to legally include blockchain education into the curricula of more than 200 colleges in more than 50 countries was announced in October 2023 by Binance Academy and Blockchain Center, an independent non-profit organization dedicated to cultivating blockchain expertise. By 2026, the program aims to teach more than a million pupils blockchain engineering and compliance.
The curriculum provides a 13-week Compliance program that focuses on the convergence of blockchain and regulatory policy, as well as a 20-week Blockchain Engineering course that covers distributed ledger technology, Web3, and BNB Chain basics.
Yi further added:
“In our rapidly developing world of digital finance, crypto education is the cornerstone of transformation. Crypto education is needed across all levels of society to achieve adoption and increase financial equity and freedom. I believe we will see more educational institutions integrate blockchain courses into their curricula, which will unlock the larger potential of this technology and boost industry growth.”
Binance Academy also offers a learning series where individuals can educate themselves and earn cryptocurrency at the same time, making it an excellent option for those who want to earn cryptocurrency while studying. Participants in Learn and Earn initiatives received awards totaling $2 million in 2023 alone.
With initiatives like these, we wish to contribute to educating the next generation of users about technology, which they will undoubtedly utilize in the future.
Promoting Continuous Education
We put a lot of effort into integrating education at every point of our customers’ journey since we believe it to be a crucial component of the overall user experience.
We want to give our users access to as much useful information as we can, so that they have all they need to make informed decisions at their fingertips. This includes explaining how to use one of our new features in-depth in a product explainer video or ensuring that people fully understand the risks of investing through specialized and dedicated risk warnings.
For the purpose of keeping our users informed about the most recent hazards and advancements in the market, the Binance crew constantly examines and updates trading information. The same holds true for the introduction of any new features or products on Binance. We try to give as much information as we can on how to utilize new features so that consumers can jump right in and learn how to use them. For instance, we made “how to” blog pieces and a training video when we first introduced trading bots to our platform to assist users in becoming familiar with this new feature.
Unbiased Market Analysis from Binance Research
The days of just large organizations and astute investors using excellent research to navigate the digital asset industry are long gone. Users now have access to the most recent information and analysis from the crypto intelligence field thanks to Binance Research. With 56 insights and analysis reports and 39 project reports made available to the public in 2023, Binance’s research division significantly increased its public outreach. The analyses covered a wide range of subjects, from monthly industry insights to the hottest subjects, such the nexus between AI and cryptocurrency.
The number of persons reading the reports has increased significantly over the last year; readership increased by 36% in the second half of 2023 compared to the first half, indicating a strong desire on the part of users to become well-informed about industry developments. Examining the in-depth “insights & analysis” reports, where readership increased by 67% during the same time, makes this growth much more noticeable.
Sharing Knowledge to Empower
Because it is ingrained in our culture to put our users’ needs first, we make significant investments and provide careful consideration to the best ways to raise awareness, promote education, and fill in knowledge gaps for both present and potential users.
Furthermore, we are aware that no centralized organization could possibly possess the wealth of information that the crypto community has on its own. Motivated by the decentralized nature of our sector, we want to ensure that, wherever feasible, we promote knowledge exchange and instruction within the community.
We do this in a variety of ways, both in person and online. Binance organized a plethora of virtual and physical gatherings for the cryptocurrency community worldwide in 2023, to which an astounding 7.5 million individuals showed up. Our community members gather to hear from prominent figures in the cryptocurrency world, including Binance, to talk about the hottest subjects in the market and to exchange information.
In addition to events, we also encourage our users to impart their knowledge to one another via our social media channels. The most recent initiative, which aims to encourage seasoned cryptocurrency users to impart their knowledge to novices, is set to debut this week on Binance’s social media platforms.
At Binance, providing our customers with the best possible service is the foundation of all we do. We work to create a setting that supports and encourages learning about the rapidly changing world of digital assets because we firmly believe in the transformative potential of education. We are committed to enabling everyone of our users as we travel this exciting adventure together, and we won’t stop no matter how quickly innovation alters the crypto landscape.
