- Binance has claimed that it intends to dispel any misunderstandings about Web3.
- The TikToker stated that he has been interested in Web3 for some time.
A worldwide brand ambassadorship with Khaby Lame, the Italian-Senegalese sensation who rose to popularity after his TikTok videos went viral, has been announced by cryptocurrency exchange Binance. Web3 acceptance will be boosted by Binance’s blockchain ecosystem, which will work with Khaby to spread the word, the business stated in a statement.
Meet our new brand ambassador @KhabyLame, the most followed creator on TikTok 🤲🏾— Binance (@binance) June 30, 2022
Through this partnership we will:
🔸Drive crypto education
🔸Launch exclusive Khaby Lame NFT collections
🔸Debunk crypto & Web3 myths
🔸Grow the industry & #Binance ecosystem
Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7
Lame gained 142 million TikTok followers with his videos criticizing do-it-yourself content makers for overcomplicating their projects. His specific action, in which he raises both palms to the sky, serves as a source of amusing life hacks.
Web3 Adoption and Clear Misunderstandings
Binance has claimed that it intends to dispel any misunderstandings about Web3 with his trademark flair. According to Binance Executive James Rothwell, Lame will make Web3 adoption more relatable.
The TikToker stated that he has been interested in Web3 for some time. Lame says the relationship with Binance “aligns perfectly” with what he generally does: to make difficult things simpler and more enjoyable for everyone involved. To him, his fanbase is like a family, and he always seeks new challenges and exciting information to share with them. Additionally, he will collaborate with Binance to produce non-fungible token (NFT) collections, which he hopes may help him better connect with his followers.
The addition of Lame to Binance aligns with Binance’s aspirations to interact with high-profile personalities. Cristiano Ronaldo has collaborated with the exchange on an NFT project to bring his followers into the world of Web3 and NFTs. According to Binance, with a multi-year partnership, the Portuguese soccer player and the cryptocurrency exchange will produce a series of NFT collections that will be sold on Binance’s platform later this year.
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